Dribble Delights to Crowdfund their Way to Success

Dribble Delights, who make Yummy Dairy Free Baby and Toddler food and snacks is embarking on an exciting venture new to Scotland – crowdfunding!

Scottish startup Dribble Delights is aiming to create and launch a unique range of dairy free baby and toddler food.

Dairy intolerance is growing concern for parents, who struggle to find safe and tasty alternatives for their children. In the UK alone 15,000 to 22,000 babies are diagnosed each year.

Cheryl Ryder, Director and Co-owner of Dribble Delights, is also a mum of three children, all of whom are dairy intolerant. She and her sister Gillian McDonald started the business after finding out the hard way just how upsetting it can be to have very young children with food allergies.

The duo, who struggled to raise finance for the business the traditional way, have decided to launch a crowdfunding project on Bloom VC (Venture Catalyst) to reach out to a wider audience to raise the £7k they need to take the business to the next level.

They are offering a really exciting range of rewards, including an opportunity to be part of the tasting team creating some of the snacks, and also the chance to name up to 5 Limited Editions of their Dribble Nibble snacks, in exchange for donations to their campaign.

Cheryl Ryder says: “We are really excited to be a part of crowdfunding with Bloom and for it to happen right here in Scotland is amazing.

“Being a complete start-up in late 2011 we met Bloom founder Amanda Boyle through a national competition where we were one of five Scottish finalists who got the chance to pitch our business idea to entrepreneurs for an amazing package of prizes. We didn’t win but we came second in the ‘Wildcard’ heat, which really boosted our confidence and gave us the determination to carry on.

“It also put us in touch with our target audience and really made us aware of the number of Dairy Intolerant children. “

Dribble Delights was incorporated in October 2011 by Cheryl and her sister Gillian McDonald who found themselves in a life-changing situation and afterwards decided to take matters into their own hands.

As a mum of three children, all of whom are Dairy Intolerant. Cheryl found out the hard way how upsetting it can be having children with food allergies after several trips to the doctors which eventually ended in a trip to the emergency hospital with her oldest child, then aged 9 months. Thankfully it was identified as being a dairy allergy and by simply eliminating milk from her daughter’s diet everything was better.

“Simply saying eliminate milk sounds pretty easy but in reality it’s pretty hard. Milk is everywhere, dairy is used in practically everything!

“Our lives were turned upside down as we started to negotiate a life without dairy,” Cheryl says.

When Cheryl discovered both her other children were showing the same symptoms of being Dairy Intolerant it became even harder for her to create yummy food that had taste and variety and this is where Gillian stepped in and started to create simple delicious meals and snacks that catered for delicate little tummies.

The idea to start Dribble Delights was born.

Dribble Delights wants to bring to market a range of baby and toddler food and a range of snacks that is completely Dairy Free. By crowdfunding Dribble Delights actually get to engage with their target audience directly and is offering some fantastic rewards such as taster sessions, taster packs, Dribble Delights merchandise and also the chance to actually name up to 5 Limited Editions of their Dribble Nibble snacks and treats range.

Says Cheryl:” We want our customers to help shape the future of ‘Free From’ food. This can be an exciting journey and to have a hand in the actual creation of a product from idea to manufacturing to seeing the product on local shelves, 2012 is going to be an amazing year for Dribble Delights and Dairy Intolerant children.”

You may not suffer from a food allergy but chances are you know someone who does!

Editor’s notes

Cheryl Ryder and Gillian McDonald

Twitter: @DribbleDelights

Crowdfunding project: http://bloomvc.com/project/Dairy-Free

Facebook: http://www.facebook.com/dribbledelights

Email: info@dribbledelights.co.uk

Website: http://www.dribbledelights.co.uk

Blog: http://dribbledelights.wordpress.com/

Phone number: 07818243938

Contact: Cheryl Ryder
Phone: 07818243938
Email: info@dribbledelights.co.uk
Website: http://www.dribbledelights.co.uk