Digital creative agency Outside Line has been recognised at the International Food and Beverage Creative Excellence Awards for the third year running following the outstanding success of its online marketing campaign for Cravendale.
The multi award-winning agency scooped the prize for the Best Website Campaign of 2011 following of its popular Make The Tea community site, which judges praised for its blend of innovation, eye-catching design and effective communication. Collecting the prestigious award at a packed London ceremony earlier this week, the social media and viral content expert was recognised for a digital marketing strategy that has already encouraged more than 1.3 million users to interact with the Cravendale brand.
“From the moment that it first burst into life, we felt sure that Cravendale's Make The Tea strategy was going to be a winner. Not only did it tap into a subject dear to the heart of every British consumer, but it was the kind of campaign that really got the team buzzing,” said agency Director Ant Cauchi.
“We're deeply honoured to have won a FAB Creative Excellence Award for the third year in a row, particularly in light of the extremely tough competition in our category.”
With a staff of 60 based at its London office, Outside Line works with household name brands across a variety of sectors to deliver creative and impactful digital campaigns. Representing a diverse portfolio that ranges from Disney to Lurpak with a blend of dedicated websites, smart phone apps, social media campaigns and viral content, the agency has won a raft of industry awards under the management of directors Ant Cauchi and Lloyd Salmons, the partnership behind the multi award-winning Now Play It service.
Outside Line chairman Steve Leach added: “This is fantastic news and a deserved accolade for the team here. They put a blend of raw creativity, technical excellence and entrepreneurial spirit into everything they do, and I'm delighted that their talent and hard work has been recognised in this fashion.”
About Outside Line
Founded in 2001, Outside Line is an award winning, full service digital agency that brings great ideas to life. From design and development through to content creation and social media marketing, the agency works with global brands like Becks, British Gas, Arla Foods and Disney to deliver innovative and engaging campaigns.