London based digital agency Outside Line has launched an innovative consumer facing social media campaign for Kinder Bueno, owned by global confectionery brand Ferrero UK, to push their on-pack promotion with The X Factor.
Designed by the creative digital experts, the campaign aims to raise awareness of the relationship between Kinder Bueno and The X Factor, encourage consumer engagement with the brand and the onpack promotion, and ultimately push sales of the promotional product.
Outside Line will spearhead the social media campaign, launching a Facebook hub to host competitions while communicating with consumers and fans using the channel. Serving to build brand loyalty and encourage participation in the promotions, the campaign will offer rich, engaging content, regular incentives and interaction with Kinder Bueno.
Recognised for working with brands such as Cravendale, Lurpak and Beck’s the award winning agency delivers creative campaigns which marry digital and design innovation with expert social communication to build communities and achieve results for their clients.
Emma Colquhoun, Marketing Manager at Kinder Bueno explained: “We needed a campaign to support our exciting on-pack promotion with The X Factor. Outside Line really hit the nail on the head, designing a fun campaign across a channel which people are comfortable using. We’re confident the campaign will get a fantastic reception from fans of Kinder Bueno and The X Factor alike, and we look forward to seeing the results.”
Championed across social media channels and hosted within the Facebook hub, Outside Line engage the core audience of 17 – 34 year old females, with weekly competitions including “Bueno’s Girls’ Night In”. Further opportunities to participate and connect with the brand offer entrants from the UK and Ireland the chance to win a ‘money can’t buy’ prize – a pair of VIP tickets to The X Factor Live Shows.
Lloyd Salmons, one of the founders of Outside Line added: “ It’s been a fantastic experience working with Kinder Bueno to create a campaign which makes the most of the excitement surrounding The X Factor while maintaining the well-loved brand’s core values. With Facebook being the ubiquitous platform for the target demographic, the team has designed and created an entertaining campaign on the social media platform which we believe will engage consumers, capture the essence of The X Factor and deliver results for the brand.”
The X Factor is one of the most-watched entertainment programmes in the UK. Airing on ITV, the UK’s largest commercial broadcaster, The X Factor was created by Simon Cowell and is owned and co-produced by Syco TV (a joint venture between Simon Cowell and Sony Music Entertainment) and talkbackTHAMES (a FremantleMedia company). The official X Factor website, www.itv.com/xfactor, is produced by talkbackTHAMES digital with ITV and is the online home for The X Factor 2011. TalkTalk is the broadcast sponsor of The X Factor and lead sponsor of the live finals at Wembley Arena.
The Kinder Bueno The X Factor promotion Facebook campaign can be viewed at: http://www.facebook.com/BuenoUK?sk=app_203986202993064