The latest research published by ComScore's in their Video Metrix for October of 2011 has demonstrated the full reach and power that the video streaming giant YouTube has gathered within the US. YouTube now accounts for 49.1% of all video being watched online out of a total of 42.6 billion videos viewed in total, throughout October in the US.
With videos being viewed online at a record high, seeing YouTube deliver over 20 billions unique views for the first time, there are now 184 million unique US internet users watching online videos in a single month. Compared to September, that seen 182 million unique users watching online videos.
A spokesperson from SEO experts QueryClick comments:
“It's tremendous to see online video content being watched and continuing to rise in popularity month after month. The UK market will be sure to follow a similar pattern as access to high speed broadband continues to increase for everyone.”
“The most interesting aspect from the study is that each unique viewer watching online videos from Google's sites, surely dominated and driven by YouTube, has managed an impressive 7.1 hours per viewer”.
Surprisingly, Facebook have managed to reach second place with an impressive 59.8 millions viewers. With around 18 minutes per viewer.
It will be interesting to see how each site aims to improve their usage and whether the record will be broken in the coming months, says the spokesperson from SEO experts, QueryClick.
Other findings from the research concluded that 86.2% of the US internet audience viewed online video throughout October, with the average duration on online video content being 5.5 minutes.
QueryClick is one of the UK's leading providers of Search Engine Marketing (SEM) solutions for companies ranging from FTSE 100 listed brands to ambitious small businesses looking to grow aggressively.
QueryClick specialise in Search Engine Optimisation (SEO), Pay Per Click (PPC) and Conversion Rate Optimisation (CRO) to deliver the best return on investment in the industry with proven results for businesses of any size.
It's this level of success that has seen QueryClick experience recession-defying growth as a company but also manage to create record return on investment for their clients, the list of which includes a variety of companies from globally renowned FTSE 100 firms to local start-up businesses.
Pioneers in innovation with their finger firmly on the industry pulse, QueryClick continue to put Scotland, and the UK, on the world map in terms of those leading the charge in innovative, results-led search marketing solutions.
QueryClick Ltd (SC342868)
50 Albany Street
+44 (0)131 556 7078