Family entertainment destination Xscape Braehead has appointed PR-led communications specialists Smarts to manage its national and regional media strategy.
Smarts has extensive experience in creating publicity campaigns across a wide range of clients and projects, and will be working closely with the established team at Xscape to provide communications support for a busy calendar of events.
Lesley Alexander, Managing Director of Smarts, said: “We are thrilled to be working with Xscape Braehead. The opportunity to work with such an exciting and driven destination doesn’t come up very often, so naturally we are delighted to have been appointed.”
Colin Reid, Marketing Manager, Xscape Braehead, added: “We have a big year ahead of us with some really exciting events and campaigns to announce. We feel that the team at Smarts has the experience, enthusiasm and knowledge to help us achieve our objectives.”