The name 'Aberdeen' is to be aired on global television screens this month. Aberdeen Asset Management is supporting its sponsorship of the Scottish Open (12-15 July) with a 30-second television advertising campaign that will run in the UK, Europe and the United States.
The advertisement explains Aberdeen Asset Management's involvement as a sponsor of a number of Scottish golfers and introduces the Group's sponsorship of the Scottish Open with some stunning aerial photography of the Castle Stuart course where the Open will be played next week. The TV commercial is narrated by Scottish broadcaster Bill Torrance, considered to be one of the finest Scottish voiceover artists and known to many as the narrator of the Beechgrove Garden in the 1990s.
The Golf Channel in the US will televise the Scottish Open with live and repeat coverage each day. The TV commercial will run on the Golf Channel during coverage of the Scottish Open, which last year televised 30 hours of coverage to an audience of 82 million in the US and 5.5 million in Canada. The advert will also run on US business channel, CNBC. In the UK, the TV ad will be aired on various Sky channels and STV beginning on 12 July. The ad's UK premiere will be at 18:28 on STV on Thursday 12 July. The ad can be viewed here:
The Scottish Open will also be broadcast in the UK (BBC and Sky) with highlights shown in Europe and Asia.
Martin Gilbert, chief executive of Aberdeen Asset Management, comments: “We have been a loyal supporter of Scottish golf for nearly 15 years and we are delighted that we are able to sponsor the Scottish Open. The television ad helps to convey our enthusiasm for this event and importantly supports our strategy of raising the profile of Aberdeen Asset Management in the US – home to around half of the world's wealth.”
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About Aberdeen Asset Management
Aberdeen invests worldwide on behalf of clients globally across its major asset classes – equities, fixed in-come and property as well as investment solutions. Today the Company has assets under management of £185 billion (as at 31 March 2012).
Issued by Aberdeen Asset Managers Ltd, authorised and regulated by the Financial Services Authority in the UK.
The link to the advert is within the press release.