World's first free in-car child safety smartphone app released In Scotland

PARENTS buying child car seats can now, for the first time, download a free Smartphone App to help them make safer choices.

The Scottish Good Egg In-Car Child Safety App comes at a significant time. A new survey(1), conducted on behalf of Good Egg Safety, has identified that, alarmingly, more than 50 per cent of parents in Scotland had not been shown how to correctly fit a new child car seat at the time of purchase and over ten per cent are not confident about their ability to fit one safely.

The new App is currently available for iPhone and Android devices for free download. Features include expert advice on choosing the correct type of seat for your child, a fully searchable list of upcoming car seat checking events throughout Scotland, tips for buying and fitting seats, real life case studies and the latest news regarding child safety and the Good Egg campaign.

Michael McDonnell, director of Road Safety Scotland, said: 'We are delighted to launch this new App and it can be found for download on the new-look website www.protectchild.co.uk. Users can also search 'Good Egg Safety' in their App store.”

Arnold Clark, chairman and chief executive of Arnold Clark Automobiles, added: “We’re passionate about getting this message to as many mums and dads as possible. We know technology is moving very fast and the smart phone is a big part of many people’s lives. All the information is still available in our popular booklets and on our website but we wanted to make it as accessible as possible for the new generation of smart phone parents.”

For more information about the 2012 Scottish Good Egg In-Car Child Safety Campaign, to join the Facebook page or to find out what’s happening in your area, go to www.protectchild.co.uk

Media contacts:

For further information, please contact Jan Deans on Tel: 07980 851360 or email jan@dynamicadgroup.com.

Notes to editors:

1. One Poll surveyed 500 Scottish adults in June 2012 (07.06.12 – 12.06.12).

• 272 (54 per cent) had bought a new child seat from a retail shop as opposed to the internet.

• 1 in ten of the 272 who had bought a new seat from a retail shop advised they were not confident about their ability to safely fit it.

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