THE No1 error companies make in a recession is cutting the marketing budget.
He said: “The big mistake many companies make is to slash their marketing budgets when times get tough. It’s a foolish move and a bad decision. If sales are tumbling, a business requires more visibility – not less.
“At Beattie Communications we have increased our marketing spend and embarked on additional marketing activities to stay ahead of the downturn.
“We have ramped up social media activity sites such as Facebook, Twitter, Linkedin and YouTube. In addition, we have been exhibiting at conferences, writing more blogs and targeting prospective clients by email.
“The increased activity has had a huge impact on our businesses in terms of new clients and additional fees.
“If your business is going through a tough time – cut your costs but not your marketing budget.”
Beattie Communications prides itself in being the most entrepreneurial communications and marketing group in the UK.
For further information please contact Gordon Beattie on 0800 612 9890.