Jigsaw builds Edinburgh PR picture

FORMER head of 3×1 Public Relation’s Edinburgh division, Audrey Cassels, has launched a new PR consultancy in the Capital, Jigsaw PR Ltd, with Carlowrie Castle and R&W Scott among the first clients.

With 17 years’ communications experience, Audrey (aged 40) has held senior positions at leading agencies and directed campaigns across the public and private sectors for market leaders including Alliance Boots, Classic Malts, First ScotRail, Golden Wonder, Inver House Distillers, Lothian Buses, Museums Galleries Scotland, Paterson Arran Limited, PRUPIM, ScottishPower Renewables and VisitScotland amongst many others.

Cassels’ career has also included an in-house role with Rangers Football Club where she headed up corporate communications during Alex McLeish’s reign.

Jigsaw will now oversee the 2013 launch of Carlowrie Castle, an exclusive-use luxury venue on the outskirts of Edinburgh near to the airport. With Carluke-based UK jam producer, R&W Scot, part of Renshaw Napier, Jigsaw will raise brand awareness across the UK and support new product launches, including a premium range this autumn.

Specialising in strategic PR and marketing, issues management, media relations and consumer brand-building across the retail, property, food & drink and tourism sectors, Jigsaw PR has its own client portfolio as well as collaborating with a network of specialist design, digital and PR independents to provide tailored solutions.

Commenting on the launch, Audrey Cassels, director, said: “It has always been an ambition of mine to build my own business and having worked with some of the best people and brands in the industry for over 17 years, the time was right to make that move.

“Despite the economic downturn, there are real opportunities as organisations recognise the value and need for strategic, creative and insightful communications in the current climate.

“An increasing number of companies are demanding greater flexibility from their agencies as well as senior counsel and Jigsaw is well placed to meet those needs.”

For more information, contact Audrey Cassels, Jigsaw PR Ltd on 0131 447 0994 or 07415 895529. Alternatively, visit www.jigsawpr.com.