BEACH volleyball star, Zara Dampney, is already a winner – in a league table of Team GB’s top Twitter users.
The 26 year-old has just over 2,000 followers, a tiny number compared to her better known colleagues such as Andy Murray and Jessica Ennis.
But her down-to-earth mix of humour, behind the scenes chat and passion for her sport impressed social media specialists NSDesign, who’ve been analysing Tweets from many of the athletes representing Britain at the London games.
NSDesign’s managing director, Gary Ennis, said: “Zara Dampney is a great example of how to do Twitter well. She’s funny, personal, shares relevant information and actually takes time to listen to her fans and talk back to them. Most importantly she understands that pictures make Tweets much more engaging, and she shares lots of them.”
Scots feature prominently in the league table, which can be seen in full at www.nsdesign.co.uk/blog. They include cycling great Sir Chris Hoy, swimmer Hannah Miley and badminton star Imogen Bankier.
Twitter first made the headlines in 2008 fueled by celebs such as Stephen Fry, Jonathan Ross and Russell Brand who promoted it on their TV and radio programmes. Earlier this year, the social network revealed it now has more than ten million active users in the UK.
Businesses are fighting for a slice of this massive audience with many diverting part of their advertising budgets into social media campaigns. NSDesign delivers training courses and consultancy to help them do it well. The company’s recent clients include Eastern Western Motor Group, the Customer Contact Association, several local authorities and hundreds of companies in the UK’s small/medium business community.
Ennis says: “Athletes are in a sense very small businesses. They want a higher profile, and need to please sponsors. But some members of Team GB, and indeed some businesses, clearly have no strategy when they’re using social media and simply broadcast the first thing that comes into their heads. That’s where the trouble starts. I’d urge every business using any form of social media to set clear goals and objectives, plan what they’re going to say, and to carefully monitor the impact of it all.
“Businesses that get the best results from social media have the entire company involved from the boardroom to the shop floor, rather than restricting it to the marketing team. And the best way to start is with a good training programme.”
Notes to editors:
Gary Ennis from NSDesign is available for interview.
To arrange please call Colin Kelly at Colin Kelly Media on 07758 211 585 / 01505 863 990, or email firstname.lastname@example.org
The full list of Team GB’s top Tweeters can be accessed from www.nsdesign.co.uk/blog.
NSDesign was voted Best Value for Money agency in the UK 2010, 2011 and 2012 as validated by RAR.
The company, based at the award-winning Hillington Park Innovation Centre, has been helping businesses and organisations to maximise their success online since 1999.
Specialising in social media and digital marketing training, NSDesign has delivered its popular ‘Embrace the Space’ masterclass series to over 3,000 businesses to date. The company also provides innovative products and services that allow its clients to do things better on the web, ranging from initial domain name registration and web hosting, to custom web development and ecommerce systems.
The company focuses on accessibility and usability for its clients, providing the tools to empower users with full control over their account, backed by in-house expertise to rely upon when required.
Clients include Eastern Western Motor Group, Dundas & Wilson, Glasgow Airport, Glasgow Rocks Basketball team, Business Gateway and Stirling Council.