ABERDEEN’S Caber Coffee celebrated the launch of their Mission Motorsport charity Coffee in style at the Grampian Transport Museum in Alford this week, amid the presence of a Lynx army helicopter and a selection of racing and really prepared vehicles.
Caber Coffee will donate £5 from every branded case sold to the remarkable Mission Motorsport, The Forces Motorsport Charity which exists to help physically and psychologically-scarred forces personnel.
The charity was established in February of this year to fill the void in aiding the recovery and rehabilitation of those affected by military operations through the provision of motorsport opportunities. Run by veterans, serving officers and motorsport professionals, the charity is the Defence’s providers of disabled and adaptive motorsport and provides respite, recreational opportunities and training.
The exceptional branded coffee made and sold by Caber Coffee is 100% Fairtrade Arabica coffee packed in a case of 50 x 60g sachets for use in pour-over style filter coffee machines. It demonstrates further commitment by the family-run company to social projects following the launch of their Ethyco range earlier this year.
Commenting on the new partnership Caber Coffee’s managing director, Findlay Leask said: “We are absolutely delighted to be joining forces with Mission Motorsport and doing what we can to help such a fantastic charity. What these guys are providing is not only training and rehabilitation, it is a future for their recruits and the opportunity to work with some of the biggest names in the motor trade.”
Jim Cameron, co-founder and director of Mission Motorsport, added: “We are very grateful to have been chosen by Caber Coffee to have our own branded coffee, especially given how young we are as a charity. Initially our aim was to help around 60 people in the first year and already that has grown to over 100. Stirling Moss and Derek Bell have endorsed what we are doing and companies such as Bentley, Mazda and Nissan have lent their support so with this additional funding, we hope to be able to continue to flourish and help many more to come.”