GENEROUS Chivas Brothers employees have had their charity fundraising efforts boosted by almost £30,000 in the last year thanks to the company’s doubling up scheme.
This, added to the £41,000 employees raised themselves, adds up to more than £70,000 for good causes – almost double the amount raised last year. Beneficiaries include Cancer Research UK, Help for Heroes, CHAS, Diabetes UK, the Cystic Fibrosis Trust, Comic Relief, Movember and several local hospices.
Chivas Brothers employees can apply to have their fundraising efforts matched by up to £500 each year, and the grand total was raised by employees from across the company’s 31 UK sites – spanning from Orkney in the North to Plymouth in the South. They took part in fundraising activities including marathons, sponsored cycles and walks, moustache growing, head shaving, charity parties, football matches, car washes and fancy dress.
Vanessa Wright, communications director for Chivas Brothers, said: “We’re proud to support our employees’ charity efforts and are delighted that this year’s total is almost double that raised last year. It just goes to show that even in these tough economic times our employees are willing to do everything they can to help others in need.”
Notes to editors:
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.
In July 2010 Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.
For further information:
Tel: 0141 531 2526
Contact: Jennifer Stevenson