THE BIG Partnership, the UK’s largest PR and digital marketing agency outside London, has been appointed by music licensing company PPL to help raise awareness of the importance of music licensing amongst Scotland’s businesses.
PPL is the UK-based music licensing company which licenses recorded music for broadcast, online and public performance use. Established in 1934, PPL carries out this role on behalf of thousands of record company and performer members.
Licences are issued by PPL to hundreds of thousands of businesses and organisations from all sectors across the UK who play recorded music to their staff or customers and who therefore require a licence by law. These can range from bars, nightclubs, shops and hotels to offices, factories, gyms, schools, universities and local authorities. PPL also licenses music service providers to copy recorded music for services such as in-store music systems, jukeboxes, fitness compilations and in-flight entertainment systems.
The BIG Partnership won the retained account following a four-way competitive pitch.
The campaign, which kicks off this month, aims to support the music licensing firm’s engagement with Scotland’s business owners to raise awareness of what PPL does, educating them on the benefits of using music in business and how cost effective it can be.
Part of The BIG Partnership’s remit is to support the music licensing firm’s attendance at key sector and business events and develop its stakeholder relationships across different business areas.
Neil Gibson, director and co-founder of The BIG Partnership, said:
“Music plays a part in everyone’s lives, those making it, listening to it and those buying it. We hope to educate Scotland’s business owners on the role it can play in their workplace and ultimately communicate the need for a licence.”
Director of PR and corporate communications at PPL, Jonathan Morrish, said:
“PPL exists to ensure that those who invest their time and talent into creating recorded music are fairly recompensed for their work. This includes, amongst others, backing singers, percussionists and orchestral singers, the majority of whom are small businesses in themselves. A PPL licence can cost from as little as 19 pence per day and we want to raise awareness in Scotland about the costs, legalities and many benefits of using music in the workplace.
“We appointed The BIG Partnership to manage our Scottish work as we felt they had a clear understanding of our requirements as an organisation and our campaign. Their vision and creative ideas were matched by their unrivalled contacts and expertise, and we feel that they can help deliver the message to a large audience.”