CHIVAS Brothers, the Scotch whisky and premium gin business of Pernod Ricard, has announced its intention to build a new malt whisky distillery and has begun the planning process for a site in Speyside.
The company is consulting the local community and planners regarding a location on the banks of the River Spey near Carron.
The new distillery would supply high quality Speyside malt whisky for the Chivas Brothers portfolio of blended whiskies to be sold around the world. It will benefit from the latest innovation and environmental expertise, such as heat recovery technology and provide a first-class working environment.
The site would also be visible from the nearby Speyside Way walking trail, so whilst up-to-date construction techniques and modern technology would be used inside the building, the intention is to make the external façade blend in with the surrounding riverside scene and follow vernacular codes of the region.
Chair and CEO Christian Porta commented: “Our success in growing our brands across the world, in existing and new markets, to many historical highs means that creating new distillation capacity is a key next step for our business. This new distillery will supply high quality Speyside malt whisky for many of our blends in the years to come. This is another example of our sustained investment in our Scotch whisky operations which, combined with consistent innovation and marketing, will continue to drive the growth of our business.”
The new distillery will occupy the site of the silent Imperial Distillery which has remained inactive since 1998 and was acquired by Chivas Brothers in 2005.
Earlier this year, Chivas Brothers already announced its plans to grow its malt whisky distillation capacity by 25 per cent by April 2013 with the re-opening of Glen Keith distillery and expansions at four existing Speyside distilleries. It also increased the capacity of The Glenlivet Distillery by 75 per cent in 2010 in light of increasing sales of the global No. 2 single malt.
Notes to editors
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.
In July 2010 Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.
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