ENTERTAINMENT retailer HMV reports that DVD sales of the London 2012 Olympic Games have surged since Sunday night’s broadcast of the BBC Sports Personality of the Year, which has also prompted a substantial pick up in demand for the London 2012 Paralympic Games on the same format.
Both titles are already among HMV’s most popular Christmas gift purchases, but following the extensive TV coverage, which reminded the 14.5million-strong audience of Britain’s wonderful golden summer of sport, sales of the two titles have increased by 269 per cent and 144 per cent respectively.
The other big winner is Emeli Sandé, who gave another show-stealing performance on the night.
Sales of ‘Our Version of Events’ – which is already the biggest-selling album of 2012, have nearly doubled since Sunday night, and it’s likely the album will now rise from its current No.4 position in the charts to be the Official Christmas No.1, when the new chart is announced this coming Sunday.
HMV’s Gennaro Castaldo, comments: “The BBC’s Sports Personality of the Year was a wonderful celebration of an amazing year of sport that allowed us all to relive and savour our glorious Olympics summer one more time. It’s no surprise that we should see such a strong pick up in demand for both DVDs given they feature the supreme achievements of Team GB and Paralympics GB, as well as another boost for Emeli Sandé, whose music has become part of the soundtrack to the games.”
HMV Press & PR
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Contact: Gennaro Castaldo