SALON Services welcome the arrival of Pro Hair & Beauty magazine to stores across the UK and Ireland.
Extensive market research carried out by the wholesale hair and beauty retailer revealed that 97 per cent of its customers were keen on the idea of a tailored publication.
Further statistics showed that 93 per cent of customers preferred print to online content, and 89 per cent were willing to pay for the magazine.
In light of the survey results, Pro Hair & Beauty has been launched as a bimonthly print publication sold at the price of £1.95 in the UK and €2.75 in Ireland. Customers can pick up a copy in Salon Services stores nationwide with UK-based shoppers also able to purchase online. Pro Hair & Beauty is exclusively available to Trade Card holders.
Magazine manager, Michelle McCane-Whitney comments: “We’re very grateful to our customers for encouraging Salon Services to create a publication of our own. Producing Pro Hair & Beauty has been a challenging yet fun project.
“As a thank you to our loyal customers, Pro Hair & Beauty will feature regular discounts, promotions, giveaways and competitions for readers to benefit from.”
The 84-page glossy magazine features a seasonal trend report, industry icon interviews, rising star profiles, new salon showcases and hair and beauty tips for both women and men. Every issue will boast a glamorous cover star.
“We’ve created Pro Hair & Beauty to combine elements of trend-led consumer lookbooks and trade publications. It’s our hope that the broad range of content will appeal to both seasoned professionals and students,” McCane-Whitney continues.
“Our sales research into the shopping habits of our customers suggested there is room in the market for a title covering beauty, hair and nails.”
Pro Hair & Beauty magazine is published on behalf of Salon Services by London-based River Publishing, specialists in content marketing.
The Trade Card Scheme is open to hair and beauty industry professionals and students. Applications can be made in store.
Salon Services is part of Sally Beauty Holdings Inc., which grew from one small store in 1964 in New Orleans into the world’s largest distributor of professional hair and beauty products, with over 4,000 stores worldwide.
In the UK and Ireland we trade at over 250 stores. Professional customers can enjoy a range of over 4,000 carefully selected hair and beauty products sourced from the world’s leading suppliers and complemented by an extensive portfolio of exclusive brands.
Name: Michelle McCane-Whitney
Position: Magazine manager
Unit 7B, Evanton Drive
Thornliebank Industrial Estate
Glasgow G46 8HL
Phone Number: 0845 601 4861
Contact: Michelle Craw