SOME bosses might not believe it, but one of the best ways to attract new clients and drum up business for their company is to encourage the use of social media at work.
In January 2013, LinkedIn reported than more than 200 million people were registered with the site in the UK, and recent figures show that there are 800 million worldwide users on Facebook and 200 million worldwide on Twitter.
If clear social media policies are in place, instead of disciplining staff for networking via the internet during work hours, bosses should encourage workers to make good use of the sites as they are highly beneficial PR and marketing tools in the business world.
A company which allows staff to make use of the sites should remember it is important to have a well-written and comprehensive policy in place to ensure that all employees understand what is and isn’t acceptable, as misuse of social media can have damaging consequences for a company.
Aberdeen communication specialists, Autosonic, has launched personal and team tutorial sessions in Twitter, Linkedin and Facebook for businesses in the North-east to focus on robust social media strategies.
Tailoring social media needs to specific business requirements can not only raise the profile of a business but has the potential to bring new clients and encourage sales and profitability.
Account manager, Neil Dow, said: “Social media is an invaluable tool in the business world, and with more and more people getting involved in different sites to promote the work of their company it is crucial for businesses to prepare carefully before getting started in social media.
“A lot of people might think it is easy to set up pages, but knowing what information to post to get the most out of your business isn’t so simple. Our courses aim to help people achieve the best results for their business from their social media sites.”
Autosonic was established in 1986 and supplies all forms of communication and mobile phone technology, along with car security systems, Bluetooth and the latest cloud based IT solutions and technology.
For more information about the tutorial sessions call 01224 661777.
Contact: Donna Ross