SOCIAL media plays a huge role in society, but not everyone understands its importance in the business world.
With millions of registered users on LinkedIn, Facebook and Twitter, the networking sites are highly beneficial PR and marketing tools on a professional level.
Enterprise North East Trust (Enterprise) and Business Gateway Grampian and Tayside, are hosting a series of webinars to educate bosses and self-employed individuals about the importance of social media strategies.
The Social Media for Business webinar series will allow participants to have discussions via their computer screens, taking the worry out of travel time and expense.
The Social Media Crisis Management webinar will take place from 12.30-1.30pm on Friday (8 March), and will look at what a social media crisis is, how to avoid it and what to do if it happens.
On Friday 15 March, the Measuring Success in Social Media webinar will look at how to develop a social media measurement framework to tie into a company’s business goals. It will be held between 12.30 and 1.30pm.
Andrew Burnett, operations director at Business Gateway, said: “We understand that for new and growing businesses, social media can level the playing field in a competitive environment. Social media provides a way to reach out and develop relationships with customers without the barrier of cost or infrastructure.”
Visit www.enetrust.com/webinar to register for a webinar.
Following the series, recordings of the webinars will be available to view at www.enetrust.com