Edinburgh-based radio station, talk107, is extending its reach – at least digitally.
The all-speech radio station – which currently serves Edinburgh, Fife and the Lothians – is from today accessible across the Central Belt, but only via digital radio.
It is because it has been able to negotiate a place on the DAB (digital) transmitters covering the whole of central Scotland, for an initial two-year period.
According to figures released last week by listenership auditing body, RAJAR, talk107 suffered a massive drop in popularity – with its audience share down from 1.2 per cent between January and March to 0.8 per cent the next quarter.
The figures came as a shock, not least because of the increased number of calls being received by its phone-in format shows.
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