Free PR and communications support is to be given to a Glasgow-based organisation attached to the city's Royal Hospital for Sick Children at Yorkhill, by one of the city's best-known communications consultancies.
McGarvie Morrison Media has agreed a pro bono contract with Yorkhill Children's Foundation, as part of its Corporate Social Responsibility programme. The Foundation provides 'extra' services and pieces of equipment for sick children and babies from all over Scotland who are treated within NHS Greater Glasgow and Clyde.
MMM will assist the Foundation enhance its profile and fundraising efforts. Already, the Foundation raises some two million pounds a year.
MMM's account director, Lally Cowell, will work in close consultation with the Foundation's in-house marketing and fundraising team, to devise and implement a series of news and photo-led stories.
She will also provide advice and guidance on marketing, sponsorship and fundraising matters.
Last year, she helped the Foundation with a 'Frock and Roll' clothes swapping event that was fronted by TV presenter, Carol Smillie and Radio Clyde's Suzie McGuire.
The partnership officially began at the weekend.
MMM's founding directors are former Sunday Mail political editor, Lindsay McGarvie, and former Scotland correspondent for BBC network news, John Morrison.