Former Hearts Marketing Chief Hired by Charity Lottery

The recent head of marketing at Edinburgh football club, Heart of Midlothian, has been appointed in a similar role by the charity lottery, the People’s Postcode Lottery.

Lawrence Broadie's full title at Hearts was marketing and projects manager and he has been taken on at the People's Postcode Lottery to, says the organisation, “increase the charity lottery brand further, with a focus on leading the marketing team in acquiring and retaining new players, developing the brand to deliver outstanding return on investment”.

In a statement issued by the People's Postcode Lottery, managing director, Jo Bucci, is quoted, saying: “We’re delighted to welcome Lawrence to our team, and are confident that he will be an enormous asset in developing People’s Postcode Lottery’s presence across the UK. We have ambitious plans over the next year and our newly appointed Head of Marketing will be crucial to implementing these.”

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