The former general manager of The Scotsman’s website has been appointed head of New Media at the stv.
Alistair Brown has been most recently leading the revamp of the website of entertainment listings magazine, The List, which has resulted in a five-fold increase in visitor numbers within the space of just a few months.
He joins stv at the end of March. Says Rob Woodward, chief executive of stv owners, SMG: “We are thrilled that Alistair will be joining us at this key time for the business. His knowledge and experience in new media will ensure that we maximise our online presence and focus on the growth opportunities for stv.tv which is a key part of our turnaround strategy. Alistair will be responsible for the commercialisation of stv.tv and content creation to ensure that we achieve our growth targets.”
www.scotsman.com has won ‘Best Daily Newspaper Website in the UK’ title three times, while Alistair has also been involved in web product strategy and development at Financial Times Electronic Publishing.
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