Marketing agencies are being urged to improve the quality of their digital content by the head of a group representing Scotland’s advertising and marketing community.
Mark Gorman – chair of the Scottish Marketing Communications Action Group – was speaking on a YouTube video, with Stewart Kirkpatrick, the former editor of The Scotsman’s website, scotsman.com
Kirkpatrick is a director of wOOtonomy, a content marketing and digital consultancy.
Watch the video, here.
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