A snapshot of daily newspapers on Tuesday has revealed just over ten per cent of The Courier on that specific day comprised adverts.
The snapshot was taken of both indigenous titles and London ones operating as clear Scottish editions, such as The Daily Mail but not the Daily Mirror which, despite its Scottish branding in its masthead, on Tuesday contained only a couple of Scottish stories, both by Maggie Barry.
Already, allmediascotland.com has found that Tuesday’s edition of The Scotsman comprised 12.69 per cent of display and classified adverts, while the figure for The Herald – on that specific day – was 24.65 per cent.
Over the next few days, allmediascotland.com will also reveal the amount taken up by adverts in Tuesday’s editions of the Scottish Sun, the Daily Record, the Metro, Press and Journal, the Daily Star of Scotland, The Times (Scotland), The Daily Mail and The Express.
It was not possible to say whether any of the adverts recorded were appearing at massively reduced prices or even for free. And, of course, the Scottish editions of London-based titles included adverts sourced for UK-wide consumption.
The snapshot follows Tuesday’s reporting on allmediascotland.com of the quarterly, Bellwether, survey of company marketing budgets which recorded the biggest decrease in ad spending plans in its nine-year-history.
Only seven per cent of companies reported plans to increase their marketing, while 49 per cent said they were planning to decrease.
The advertising breakdown in Tuesday’s 20-page edition of the broadsheet-sized Courier comprised a full page of classified advertising; two-thirds of a page devoted to births, marriages and deaths; and a total of just over three-quarters of a page of display advertising, distributed throughout the newspaper.
The display total included three holiday travel adverts, one for Scottish Enterprise, another for Scottish Gas, and four from the retail sector.
The Dundee title’s in-house advertising was limited to four insertions: a half page devoted to a reader holiday offer and