AMS Recommends…… Logo Design Article

When launches with a new look in a few weeks’ time, one ambition is that readers recommend stuff, including articles that have made a strong, favourable impression on them in the Scottish press.

Of the many websites that is likely to find itself recommending on a regular basis is; comprising great advice – sometimes highly technical, other times not – updated on a daily basis.

A few days back, it was suggesting 12 essential rules on designing a logo, which thinks might be helpful for those staff journalists and photographers who have recently, or are about to, swell the ranks of the self-employed.

The rules are:

1. Preliminary Work is a Must

2. Create Balance

3. Size Matters

4. Clever Use of Colour

5. Design Style Should Suit the Company

6. Typography Matters… a Lot!

7. The Goal IS Recognition

8. Dare to be Different

9. K.I.S.S. (Keep it Simple, Stupid)

10. Go Easy on Effects

11. Develop a Design ‘Assembly Line’

12. Use Other Designs for Inspiration Only!

If you are thinking of setting up in business for yourself and want to graphically illustrate it with a logo, read more, here.

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