Hard on the heels of turning its sports section into compact size, Scotland on Sunday newspaper magazine, Spectrum, gets a new look and some new features this weekend.
Following a major redesign by art director, Mark Grayson, and a review of content by Spectrum editor, Clare Trodden, the magazine will retain all the parts that have long been popular with readers – notably Catherine Deveney’s big name interviews and its cutting edge features – but these will be bolstered by new items.
In particular, Spectrum will each week have a new Living section, with twice as much beauty and health coverage. There’ll also be more fashion, food and drink, and travel, plus easier-to-read TV listings. Another innovation is a readers’ page with amateur photography and articles by young Scots.
Acting editor Tom Little says: “When Spectrum launched in 1997 it was an immediate market leader. These changes are designed to ensure that continues in the future. The team has created the best-ever Spectrum, a magazine that creates the perfect Sunday read for today’s Scots.”
The new look Spectrum will be supported by TV advertising on stv throughout this month plus an extensive online, text and poster campaign.
Says Michael Johnston, divisional managing director for owners, Johnston Press Scotland: “Following our successful move to a compact sports section last week, this investment in Scotland on Sunday is a sign of our belief and passion for the product. It will now be an even better value proposition for readers and advertisers alike.”