Circulation Gap Widens Slightly Between Top-selling Dailies

The circulation gap between the two, best-selling daily newspapers in Scotland has widened slightly, following four successive months of narrowing.

Say the June ABCs, the gap – as measured by Average Net Circulation – between sales in Scotland of the Sun and the Daily Record was 41,360. In May, it was 39,183; in April, it was 40,547; and in March, it was 43,414.

In June, The Scottish Sun’s average daily sale in Scotland was 335,782 (compared to 339,983 in May), as opposed to the Record’s 294,422 (compared to 300,800 in May).

Meanwhile, the average sale in Scotland for the country’s biggest-selling newspaper, the Sunday Mail, was 354,758. In May, it was 358,108; in April, it was 369,624; and in March, it was 372,229.

The Sunday Times Scotland average sale in Scotland during June was down 3066 on the previous month of 64,806. Halfway through last month, the edition became much more of a skeleton operation, with only a handful of editorial staff retained following a reorganisation.

Average Net Circulation figures include free give-aways. The figures were released at midday.

The other circulations, at a glance, are:

Scottish News of the World 258,238 (compared to 264,592 for May), Sunday Post 235,336 (compared to 227,963), Scottish Daily Mail 115,318 (112,473), Scottish Mail on Sunday 96,187 (96,442), Daily Star of Scotland 83,962 (85,287), Scottish Daily Express 68,668 (65,653), Sunday Times Scotland 61,740 (64,806), The Herald 53,033 (54,741), Scotland on Sunday 52,893 (54,310), The Scotsman 43,270 (44,290), Sunday Herald 40,549 (42,098), Scottish Sunday Express 36,342 (36,152), Daily Star of Scotland – Sunday 27,061 (27,165), Scottish Daily Mirror 25,549 (25,789), The Times 23,555 (24,459), Scottish Sunday Mirror 22,612 (23,292), Daily Telegraph 22,286 (22,975), Sunday Telegraph 18,338 (18,742), The Observer 18,292 (19,841), The Guardian 14,568 (15,453), People 12,820 (13,002), The Independent 8248 (8352), Independent on Sunday 6325 (6846), and Financial Times 3994 (4117).

On Monday, the year-on-year percentage falls and increases….

Leave a comment