Davidson Appointed PR Manager for Malts Pair

Two of Scotland's best-known whiskies have themselves a new public relations manager.

Susie Davidson has been appointed PR manager for The Macallan and Highland Park. She joins, having previously been a director at communications agency, Smarts.

Says a statement announcing her appointment at the company behind the two famous malts, Edrington: “Susie brings a diverse depth of PR experience to her new role with Edrington and will be responsible for global PR strategy and implementation of central PR initiatives, across both The Macallan and Highland Park. Working with key markets identified for future growth, she will be actively engaged in both developing strategy and implementation of PR across the USA, Asia and Europe.”

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