Circulation Gaps Widens Slightly Between Top-selling Dailies

The circulation gap between the two biggest-selling daily newspapers has widened, slightly.

Say the July ABCs, the gap – as measured by Average Net Circulation – between sales in Scotland of the Sun and the Daily Record was 42,622. In June, it was 41,360; in May, it was 39,183; and in April, it was 40,547.

In July, The Scottish Sun’s average daily sale in Scotland was 336,023 (compared to 335,782 in June), as opposed to the Record’s 293,401 (compared to 294,422 in June).

Meanwhile, the average sale in Scotland for the country’s biggest-selling newspaper, the Sunday Mail, was 354,519. In June, it was 354,758; in May, it was 358,108; and in April, it was 369,624.

Over half a dozen newspapers enjoyed month-on-month increases: the Scottish News of the World, the Scottish Daily Mail, the Scottish Mail on Sunday, the Scottish Daily Express, the Scottish Sunday Express. the Daily Star of Scotland – Sunday, the People and the Independent on Sunday.

Average Net Circulation figures include free give-aways. The figures were released on Friday.

The other circulations, at a glance, are:

Scottish News of the World 263,041 (compared to 258,238 for June), Sunday Post 225,387 (compared to 235,336), Scottish Daily Mail 117,228 (115,318), Scottish Mail on Sunday 96,631 (96,187), Daily Star of Scotland 82,674 (83,962), Scottish Daily Express 70,107 (68,668), Sunday Times Scotland 60,291 (61,740), The Herald 51,973 (53,033), Scotland on Sunday 48,610 (52,893), The Scotsman 41,764 (43,270), Sunday Herald 39,882 (40,549), Scottish Sunday Express 36,354 (36,342), Daily Star of Scotland – Sunday 28,645 (27,061), Scottish Daily Mirror 25,030 (25,549), The Times 22,985 (23,555), Scottish Sunday Mirror 22,456 (22,612), Daily Telegraph 22,231 (22,286), Sunday Telegraph 18,127 (18,338), The Observer 17,635 (18,292), People 14,214 (12,820), The Guardian 13,728 (14,568), The Independent 8091 (8248), Independent on Sunday 6380 (6325), and Financial Times 3829 (3994).

To follow, the year-on-year percentage falls and increases….

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