Circulation Gap Again Widens Between Two, Top-selling Dailies

The circulation gap between the two biggest-selling daily newspapers has widened for a third, consecutive month.

Say the August ABCs, the gap – as measured by Average Net Circulation – between sales in Scotland of the Sun and the Daily Record was 43,528. In July, it was 42,622; in June, it was 41,360; and in May, it was 39,183.

In August, The Scottish Sun’s average daily sale in Scotland was 344,006 (compared to 336,0232 in July), as opposed to the Record’s 300,483 (compared to 293,4012 in July).

Meanwhile, the average sale in Scotland for the country’s biggest-selling newspaper, the Sunday Mail, was 363,711. In July, it was 354,519; in June, it was 354,758; and in May, it was 358,108.

Average Net Circulation figures include free give-aways. The figures were released at midday.

The other circulations, at a glance, are:

Scottish News of the World 265,552 (compared to 263,041 for July), Sunday Post 229,032 (compared to 225,387), Scottish Daily Mail 120,698 (117,228), Scottish Mail on Sunday 100,915 (96,631), Daily Star of Scotland 86,708 (82,674), Scottish Daily Express 73,255 (70,107), Sunday Times Scotland 63,850 (60,291), Scotland on Sunday 57,119 (48,610), The Herald 54,910 (51,973), The Scotsman 45,100 (41,764), Sunday Herald 43,788 (39,882), Scottish Sunday Express 37,061 (36,354), Daily Star of Scotland – Sunday 29,379 (28,645), Scottish Daily Mirror 26,213 (25,030), The Times 23,994 (22,985), Daily Telegraph 23,014 (22,231), Scottish Sunday Mirror 22,812 (22,456), Sunday Telegraph 19,236 (18,127), The Observer 19,048 (17,635), The Guardian 15,073 (13,728), People 14,528 (14,214), The Independent 8417 (8091), Independent on Sunday 6742 (6380), and Financial Times 3966 (3829).

To follow, the year-on-year percentage falls and increases….

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