Deadline Looming for Entries to Travel Marketing Awards

The deadline is looming for a competition celebrating the best of travel marketing – including advertising.

The fifth of next month is the date by which entries to the Travel Marketing Awards require to be submitted, with the winners to be announced in March.

Says the organisers: “The awards are designed to recognise and reward the very best creative work in the travel sector, encourage the highest standards and set a benchmark for other industries to follow.” 

The categories are as follows:

Advertising

Best Press Consumer Advertisement / Campaign

Best Business Advertisement / Campaign

Best Poster Advertisement / Campaign

Best Trade Media Advertisement / Campaign

Best Online Advertisement / Campaign

Best Radio Advertisement / Campaign

Best Budget TV Advertisement / Campaign (Up to £100,000 production budget)

Best TV Advertisement / Campaign

Best use of Classified Space (All Media)

Most Creative Media Buy

Marketing

Most Innovative Marketing Award

Best use of Affinity Marketing

Best use of Sponsorship (trade or consumer)

Best use of Guerrilla Marketing

Best use of Ambient Media

Best use of Social Media

Best use of Viral Communication

Best Field Marketing Campaign (including exhibition)

Best PR Tactical Campaign (Overseas)

Best PR Tactical Campaign (Domestic)

Best PR Strategic Campaign (Overseas)

Best PR Strategic Campaign (Domestic)

Best Brochure

Best Website

Best use of Direct Marketing (Mail)

Best use of Direct Marketing (E-Mail)

Best use of Direct Marketing (Multi-Media)

Best use of Pay Per Click

Best use of Search Engine Optimisation

Best use of Mobile Technology

Campaigns of the Year

Advertising Campaign of the Year – Up to £250,000 media spend

Advertising Campaign of the Year – Over £250,000 media spend

Integrated Campaign of the Year – Up to £1,000,000 media spend

Integrated Campaign of the Year – Over £1,000,000 media spend

Best Marketing Contribution to Sustainable Tourism

For more details, visit www.thetravelmarketingawards.com

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