Sales Gap Yet Again Widens Between Two, Top-selling Dailies

The circulation gap between the two biggest-selling daily newspapers has widened for a third, consecutive month.

Say the September ABCs, the gap – as measured by Average Net Circulation – between sales in Scotland of the Sun and the Daily Record was 45,336. In August, it was 43,528; in July, it was 42,622; and in June, it was 41,360.

In September, The Scottish Sun’s average daily sale in Scotland was 339,586 (compared to 344,006 in August), as opposed to the Record’s 294,250 (compared to 300,483 in August).

Meanwhile, the average sale in Scotland for the country’s biggest-selling newspaper, the Sunday Mail, was 356,313. In August it was 363,711; in July, it was 354,519; and in June, it was 354,758.

Average Net Circulation figures include free give-aways. The figures were released at midday.

In the sales pecking order, the Sunday Herald swapped with The Scotsman, the Scottish Sunday Mirror swapped with the Daily Telegraph and The Observer swapped with the Sunday Telegraph.

The other circulations, at a glance, are:

Scottish News of the World 267,950 (compared to 265,552 for August), Sunday Post 225,013 (compared to 229,032), Scottish Daily Mail 117,429 (120,698), Scottish Mail on Sunday 99,796 (100,915), Daily Star of Scotland 86,167 (86,708), Scottish Daily Express 72,754 (73,255), Sunday Times Scotland 61,817 (63,850), Scotland on Sunday 53,267 (57,119), The Herald 53,112 (54,910), Sunday Herald 42,601 (43,788), The Scotsman 42,425 (45,100), Scottish Sunday Express 36,184 (37,061), Daily Star of Scotland – Sunday 28,975 (29,379), Scottish Daily Mirror 25,489 (26,213), The Times 22,929 (23,994), Scottish Sunday Mirror 22,571 (22,812), Daily Telegraph 21,657 (23,014), The Observer 18,762 (19,048), Sunday Telegraph 18,610 (19,236), The Guardian 14,403 (15,073), People 14,353 (14,528), The Independent 8147 (8417), Independent on Sunday 6255 (6742), and Financial Times 3981 (3966).

To follow, the year-on-year percentage falls and increases….

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