Sales Gap Shrinks Between Two Top-selling Dailies

The circulation gap between the two biggest-selling dailly newspapers in Scotland has shrunk for the first time in four months.

Say the October ABCs, the gap – as measured by Average Net Circulation – between sales in Scotland of the Sun and the Daily Record was 41,422. In September, it was 45,336; and in August, it was 43,528. In July, it was 42,622; and in June, it was 41,360.

In October, The Scottish Sun’s average daily sale in Scotland was 333,812 (compared with 339,586 in September), as opposed to the Record’s 292,390 (compared to 294,250 in September).

Meanwhile, the average sale in Scotland for the country’s biggest-selling newspaper, the Sunday Mail, was 354,396. In September it was 356,313; in August it was 363,711; and in July, it was 354,519.

Average Net Circulation figures include free give-aways. The figures were released at midday.

In the sales pecking order, The Sunday Telegraph swaps place with The Observer.

The September-October risers were the Scottish Mail on Sunday, the Scottish Daily Mirror, the Independent on Sunday and the Financial Times.

Scottish News of the World 259,318 (compared to 267,950 for September), Sunday Post 224,471 (compared to 225,013), Scottish Daily Mail 114,461 (117,429), Scottish Mail on Sunday 105,223 (99,796), Daily Star of Scotland 78,379 (86,167), Scottish Daily Express 70,574 (72,754), Sunday Times Scotland 59,502 (61,817), Scotland on Sunday 50,897 (53,267), The Herald 52,642 (53,112), Sunday Herald 42,111 (42,601), The Scotsman 41,758 (42,425), Scottish Sunday Express 35,337 (36,184), Daily Star of Scotland – Sunday 26,889 (28,975), Scottish Daily Mirror 24,867 (25,489), The Times 22,215 (22,929), Scottish Sunday Mirror 21,809 (22,571), Daily Telegraph 21,116 (21,657), Sunday Telegraph 18,339 (18,610), The Observer 17,880 (18,762), The Guardian 14,038 (14,403), People 13,209 (14,353), The Independent 8066 (8147), Independent on Sunday 6317 (6255), and Financial Times 4226 (3981).

To follow, year-on-year changes….

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