Circulation Gap Between Two Top-selling Dailies Widens

The circulation gap between the two biggest-selling dailly newspapers in Scotland has increased.

Say the November ABCs, the gap – as measured by Average Net Circulation – between sales in Scotland of the Sun and the Daily Record was 48,526. In October, it was 41,422; in September, it was 45,336; and in August, it was 43,528. In July, it was 42,622; and in June, it was 41,360.

In November, The Scottish Sun’s average daily sale in Scotland was 338,246 (compared with 333,812 in October), as opposed to the Record’s 289,720 (compared to 292,390 in October).

Meanwhile, the average sale in Scotland for the country’s biggest-selling newspaper, the Sunday Mail, was 350,883. In October, it was 354,396; in September it was 356,313; and in August it was 363,711.

Average Net Circulation figures include free give-aways. The figures were released at midday.

In the pecking order, The Scotsman swapped places with the Sunday Herald, the Scottish Sunday Mirror with The Times, and The Observer with the Sunday Telegraph.

The other circulation figures read:

Scottish News of the World 258,288 (compared to 259,318 for October), Sunday Post 226,274 (compared to 224,471), Scottish Daily Mail 112,404 (114,461), Scottish Mail on Sunday 100,016 (105,223), Daily Star of Scotland 75,595 (78,379), Scottish Daily Express 69,917 (70,574), Sunday Times Scotland 59,239 (59,502), Scotland on Sunday 52,912 (50,897), The Herald 52,545 (52,642), The Scotsman 41,752 (41,758), Sunday Herald 41,314 (42,111), Scottish Sunday Express 35,035 (35,337), Daily Star of Scotland – Sunday 26,220 (26,889), Scottish Daily Mirror 24,343 (25,867), Scottish Sunday Mirror 21,995 (21,809), The Times 21,586 (22,215), Daily Telegraph 20,609 (21,116), The Observer 17,991 (17,880), Sunday Telegraph 17,715 (18,339), The Guardian 13,607 (14,038), People 13,328 (13,209), The Independent 7909 (8066), Independent on Sunday 6278 (6317), and Financial Times 4164 (4226).

To follow, year-on-year changes….

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