Year-on-Year Sales Joy for Scots Quintet

Five newspapers in Scotland have seen their average sale in Scotland increase compared to 12 months' previously.

Says the Audit Bureau of Circulation, the Sunday Herald, Independent on Sunday, Scottish Sunday Mirror, The Independent and the Scottish Daily Express each enjoyed year-on-year increases between January last year and last month: by one per cent, three per cent, six per cent, five per cent and two per cent, respectively.

An earlier report had the Scottish Daily Mail enjoying an 18 per cent year-on-year sales-in-Scotland increase, but it has since been announced it was an incorrect figure, with a revised one to be issued later today.

Of the five, the Sunday Herald increase coincided with the launch of a new look – as a single-section, magazine-style newspaper – on January 9, plus, the following week, a giveaway CD, to coincide with the Celtic Connections music festival in Glasgow.

Across all the titles, the sales figures read:

Scottish Daily Mirror (24,197 in January 2011 versus 25,459 in January 2010, down 1262 or 4.9 per cent), Daily Record (294,009 versus 309,846, down 15,837 or 5.1 per cent), Daily Star of Scotland (70,603 versus 79,697, down 9094 or 11.4 per cent), Scottish Sun (340,666 versus 351,869, down 11,203 or 3.1 per cent), and Scottish Daily Express (68,303 versus 67,199, up 1104 or 1.6 per cent).

Scottish Daily Mail (N/a versus 115,592 n/a or n/a per cent), Daily Telegraph (20,816 versus 21,297, down 481 or 2.2 per cent), Financial Times (3925 versus 4133, down 208 or five per cent), The Herald (51,935 versus 55,778, down 3843 or 6.8 per cent), The Guardian (14,135 versus 14,422, down 287 or 1.9 per cent), and The Independent (7769 versus 7409, up 360 or 4.8 per cent).

The Scotsman (42,431 versus 45,687, down 3256 or 7.1 per cent), The Times (20,906 versus 24,051, down 3145 or 13 per cent), Daily Star of Scotland – Sunday (25,694 versus 28,437, down 2743 or 9.6 per cent), Scottish News of the World (259,046 versus 280,252, down 21,206 or 7.5 per cent), and Sunday Mail (352,232 versus 378,321, down 26,089 or 6.8 per cent).

Scottish Sunday Mirror (23,172 versus 21,788, up 1384 or 6.3 per cent), The People (13,166 versus 13,765, down 599 or 4.3 per cent), Scottish Sunday Express (34,956 versus 37,061, down 2105 or 5.6 per cent), Sunday Post (222,868 versus 234,522, down 11,654 or 4.9 per cent), and Scottish Mail on Sunday (n/a versus 102,690, n/a or n/a per cent).

Independent on Sunday (6077 versus 5926, up 151 or 2.5 per cent), The Observer (18,290 versus 19,087, down 797 or 4.1 per cent), Scotland on Sunday (53,808 versus 57,551, down 3743 or 6.5 per cent) and Sunday Herald (42,924 versus 42,500, up 424 or 0.9 per cent).

Sunday Telegraph (17,545 versus 18,386, down 841 or 4.5 per cent) and Sunday Times Scotland (58,813 versus 65,567, down 6754 or 10.3 per cent).

The figures were published on Friday.

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