DC Thomson Among Winners at Marketing Society Scotland Awards

Dundee-based publishing company, DC Thomson, lifted three awards at an awards ceremony celebrating the best of marketing in Scotland.

In the ‘strategic stars’ category of the Marketing Society of Scotland's Star Awards, the company won gold for brand development with ‘The Official Jacqueline Wilson Magazine’ – with the magazine also winning bronze, this time in the marketing planning sector. 

The company also lifted a silver award in the marketing planning section for its entry, ‘How creative use of insight can drive success in a declining market'.

The Leith Agency picked up the main agency prize while Ian McAteer, managing director of The Union, won the Agency Star of the Year award.

The winners' list reads:

STRATEGIC STARS

BRAND DEVELOPMENT

GOLD

D C Thomson & Co Ltd – The Official Jacqueline Wilson Magazine: Expanding the brand AND growing the magazine market

SILVER

VisitScotland – Meet the Scots Campaign 2010- Scotland. Welcome to our Life.

Macphie of Glenbervie – A DeviliShhly Good Tale of New Brand Development

Tayburn – Bringing Culture & Sport Glasgow to Life

BRONZE

Maxxium UK – Sourz Limited Editions- Give It Some Collaboration

MediaCom Edinburgh – Subway SubCard

MARKETING PLANNING

GOLD

The Leith Agency – No Knives Better Lives: communities winning the war on knife crime

SILVER

Standard Life – Standard Life AMPP Reality Check

D C Thomson & Co Ltd – How Creative Use Of Insight Can Drive Success In A Declining Market

BRONZE

The Leith Agency – Don't Give Fire a Home – Field Marketing Saves Lives

D C Thomson & Co Ltd – The Official Jacqueline Wilson Magazine: How consumer insight identified a gap in the most crowded of markets

SOCIAL MARKETING

GOLD

Tangible Edinburgh – Capturing An Older Generation For The Organ Donor Register

SILVER

Cycling Scotland – Give Me Cycle Space Campaign

The Leith Agency – Don't Give Fire a Home: Field Marketing Saves Lives

BRONZE

The Leith Agency – No Knives Better Lives: communities winning the war on knife crime

The Union – Too Young To Die

SUSTAINABLE MARKETING

SILVER

Tangible and Scottish Government – Knitting Together Communications For A More Energy Efficient Future

BRONZE

Highland Spring Group – Project Sparkle

DIGITAL STRATEGY & E COMMERCE

GOLD

Mediacom Edinburgh – 2010 – A Challenging Year To Meet Challenging Objectives

SILVER

The Union – Smart Phones For Smart Kids

The Union – Scotland. Success Likes It Here

BRONZE

Line Digital – Edinburgh Festival Fringe

Tayburn – Mastering the Chewieverse

SECTOR STARS

FINANCIAL & PROFESSIONAL SERVICES

GOLD

Standard Life – Standard Life AMPP 'Reality Check' Campaign

SILVER

Rapp – How Local Thinking Was Right On The Money For Clydesdale And Yorkshire Bank

BRONZE

The Union – Clydesdale Bank Gets Personal

FOOD & DRINK

GOLD

The Leith Agency – Just Like Watching Bruzil. (How Irn-Bru Made The Most Of The 2010 world cup.)

SILVER

The Union – London Calling

BRONZE

Macphie of Glenbervie – Macphie – A Journey To The Top (of Mind)

The Lake District Cheese Company – Standing out from the herd

TOURISM & LEISURE

GOLD

VisitScotland – Meet the Scots – VisitScotland European Campaign

BRONZE

The Union – What's A Year Worth?

Story – Smidge That Midge

VisitScotland – VisitScotland's “Experiences” Campaign

CAUSE RELATED & CHARITY

GOLD

Poppyscotland – Small Things; Big Difference

SILVER

Mediacom – Get On Your Bike: how we successfully generated an increase in sign ups to the Pedal for Scotland event for the 6th year in a row

Tangible Edinburgh – Capturing An Older Generation For The Organ Donor Register

BRONZE

The Union – Handbags And Gladrags

PUBLIC SECTOR

GOLD

Tangible Edinburgh – Capturing An Older Generation For The Organ Donor Register

SILVER

The Leith Agency – No Knives Better Lives: communities winning the war on knife crime

BRONZE

The Union – Smart Phones For Smart Kids

The Leith Agency – Don't Give Fire a Home – Field Marketing Saves Lives

COMMUNICATION STARS

ADVERTISING & MEDIA

GOLD

The Leith Agency – No Knives; Better Lives: Communities winning the war on knife crime

SILVER

Mediacom – Long live Children’s Panel: How we reversed the downward trend in responses from males and young people to prevent the potential collapse of the system

BRONZE

The Union – Too Young To Die

The Union and Scottish Government – Have You Clicked?

The Union – London Calling

The Leith Agency – Diet Irn-Bru: How Spotting The Difference Drove Sales

PROMOTION & DIRECT MARKETING

SILVER

The Union – What's A Year Worth?

BRONZE

Denvir – A Fyne Christmas – Growing The Brand Online

Highland Spring / Merle – Best Seat in the House

BRAND ACTIVATION & EVENT MARKETING

GOLD

The Leith Agency – Don't Give Fire a Home – Field Marketing Saves Lives

SILVER

Frame – The Famous Grouse Six Nations 2010 and Frame

Maxxium UK – Making Our Mark In The UK – Maker's Mark Hot Housing

BRONZE

Cycling Scotland/Midgibyte Creations – freshnlo Pedal for Scotland

The Union – Handbags And Gladrags

PR & SPONSORSHIP

GOLD

Cycling Scotland – freshnlo Pedal for Scotland

SILVER

The Edrington Group – Reshaping the Single Malt Whisky Landscape – The Macallan in Lalique: Cire Perdue

BRONZE

Material Marketing & Communications – Tennents Old Firm Sponsorship – Flash Football

National Australia Bank – How Clydesdale Bank hit the opposition for SIX

INTEGRATED MARKETING

GOLD

The Leith Agency – Just Like Watching Bruzil. (How Irn-Bru Made The Most Of The 2010 World Cup.)

SILVER

VisitScotland – VisitScotland's “Experiences” Campaign

Standard Life – Standard Life AMPP 'Reality Check' Campaign

BRONZE

Maxxium UK – The Famous Grouse Famous 100

The Leith Agency – No Knives; Better Lives: Communities winning the war on knife crime

Tangible Edinburgh – How A Little Guy Can Make A Big Difference

Tangible Edinburgh – Building the Future

CREATIVITY & CRAFT

DESIGN

SILVER

999 Design – 999/Highland Spring Project Sparkle

BRONZE

PROJECT – Worldfirst

DIGITAL

SILVER

Tayburn – Mastering the Chewieverse

BRONZE

Realise – Film 4

ART DIRECTION

GOLD

The Union – Getting Away With Murder

SILVER

The Leith Agency – Deal or No Deal? How playing cards helped the Scottish Government win the war against cocaine

COPY

SILVER

The Union & Scottish Government – Getting Inside Peoples’ Heads

CREATIVE TALENT

GOLD

The Leith Agency – David Grenfell, Steve Allsopp, Alfie Hayward, Chris Scott

BRONZE

Frame – Eilidh McDonald

Newhaven Communications – Rufus Wedderburn and Chris Watson

DEVELOPMENT STARS

STAR SCHOOL OF THE YEAR

GOLD

St Ninian’s High School

SHORTLIST

George Watsons College

Mearns Castle High School

STAR MARKETING STUDENT

GOLD

Gina Mclennan, Robert Gordon University

SHORTLIST

Leanne Donaldson, Robert Gordon University

Laura Kindness, Robert Gordon University

STAR CREATIVE STUDENT

GOLD

Sophie D'Agostino, Duncan of Jordanstone, College of Art and Design

SILVER

Ross Duncan, Edinburgh’s Telford College

BRONZE

Laura Service, Edinburgh College of Art

RISING AGENCY STAR

GOLD

Dave Ward, Realise

SHORTLIST

Louise Campbell, The Union

Helen Clyne, Newhaven

Sarah Guild, The Union

RISING MARKETING STAR

GOLD

Jania Boyd, Macphie of Glenbervie

SHORTLIST

Cheryl Boocock, The Scottish Government

Sandra Mearns, The Edrington Group

CHAMPION STARS

BRIGHTEST STAR

GOLD

Tangible Edinburgh – Capturing an older generation for the Organ Donor Register

SILVER

The Union – Clydesdale Bank Gets Personal

BRONZE

VisitScotland – Meet the Scots Campaign 2010- Scotland. Welcome to our Life

D C Thomson & Co Ltd – The Official Jacqueline Wilson Magazine: Expanding the brand AND growing the magazine market

STAR AGENCY OF THE YEAR

GOLD

The Leith Agency

SHORTLIST

Frame

Mediacom

RAPP

Tayburn

Union

STAR MARKETING TEAM OF THE YEAR

GOLD

The Scottish Government

SHORTLIST

Maxxium

National Bank of Australia

Standard Life

VisitScotland

AGENCY STAR OF THE YEAR

GOLD

Ian McAteer, The Union

SHORTLIST

Rebecca Heaney, RAPP

Richard Marsham, The Leith Agency

David Shearer, Mediacom

MARKETING STAR OF THE YEAR

GOLD

Jo Coomber, Standard Life

SHORTLIST

Gillian Govan, The Scottish Government

Alan Mackenzie, National Australia Bank

Sally Ann Stanley, Highland Spring

Peter Sandstrom, Maxxium

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