Double-digit Drops in Year-on-year Scottish Sales for Five Daily and Sunday Newspapers

Five daily and Sunday newspapers have seen their latest sales figures in Scotland drop by in excess of ten per cent between May last year and last month.

Says the Audit Bureau of Circulation, the average Scottish year-on-year sales for the Daily Star of Scotland, The Guardian, The Times, The Observer and the Sunday Herald were all down, in double digits: 20.5 per cent, 11.6 per cent, 12 per cent, 11.5 per cent and 23.5 per cent respectively.

The listing reads:

Daily Mirror down 7.8 per cent (from an average 25,789 during May 2010 to an average 23,772 last month = 2,017), Daily Record down 5.5 per cent (from 300,800 to 284,152 = 16,648), Daily Star of Scotland down 20.5 per cent (85,287 to 67,773 = 17,514), Scottish Sun down 3.3 per cent (339,993 to 328,842 = 11,141).

Scottish Daily Express up 3.6 per cent (65,653 to 68,012 = 2,359), Scottish Daily Mail up 2.3 per cent (112,473 to 115,063 = 2,590), Daily Telegraph down 4.1 per cent (22,975 to 22,024 = 951), Financial Times down 8.6 per cent (4,117 to 3,763 = 354), Herald down 8.2 per cent (54,741 to 50,247 = 4,494), Guardian down 11.6 per cent (15,453 to 13,660 = 1,793), Independent down 5.2 per cent (8352 to 7920 = 432), Scotsman down eight per cent (44,290 to 40,736 = 3,554), Times down 12 per cent (24,459 to 21,509 = 2,950).

Daily Star of Scotland – Sunday down 9.2 per cent (27,165 to 24,655 = 2,510), Scottish News of the World down 9.1 per cent (264,592 to 240,523 = 24,069), Sunday Mail down 7.6 per cent  (358,108 to 330,761 = 27,347), Sunday Mirror down 3.2 per cent (23,292 to 22,540 = 752), People up one per cent (13,002 to 13,126 = 124), Scottish Sunday Express down 1.4 per cent (36,152 to 35,634 = 518), Sunday Post down six per cent (227,963 to 214,377 = 13,586), Scottish Mail on Sunday up seven per cent (96,442 to 103,218 = 6,776).

Independent on Sunday down 0.3 per cent (6,846 to 6,824 = 22), Observer down 11.5 per cent (19,841 to 17,559 = 2,282), Scotland on Sunday down 4.7 per cent (54,310 to 51,752 = 2,558), Sunday Herald down 23.5 per cent (42,098 to 32,189 = 9,909), Sunday Telegraph down three per cent (18,742 to 18,174 = 568), Sunday Times Scotland down 8.4 per cent (64,806 to 59,342 = 5,464). 

The figures were released on Friday. 

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