The Herald has raised its cover price by 10p to £1 on weekdays.
Says the paper, on page four of today's edition, the reason is increasing production and newsprint costs.
To help offset the price rise, the paper is running a competition today, tomorrow and Wednesday for five iPad 2s each day.
It is also introducing a new magazine, Herald Woman, every Thursday from this week.
Preliminary details are also carried in-paper today for a subscription offer which will save readers £96 a year on The Herald and sister title, the Sunday Herald.