New Look Looming for Local Newspaper

Friday sees a local newspaper in Argyllshire partly celebrate its 125th birthday with a new masthead.

Already this year, The Argyllshire Advertiser, which is based in Lochgilphead, has seen a number of changes in its content to make it more distinctive.

Historically, the Advertiser has been closely aligned to its sister paper, the Campbeltown Courier, but the decision has been made to separate the titles completely.

And to mark the occasion, to add to editorial changes that has resulted in more local news and features, more local sport and more offers and competitions in both titles, the Advertiser's masthead is to change on Friday from red to blue.

Says deputy editor, Stuart Laundy: “The changes we have made to the content of both the Advertiser and Courier seem to have gone down well with readers of both titles.

“Making them both stand alone titles has allowed each to expand its coverage of local issues, districts and sports coverage in particular.

“This is a special year for the Advertiser and the changes we have made, plus the introduction of a new look, will highlight the fact that readers in Mid Argyll now have a dedicated title which puts them at the heart of everything the paper does.”

The paper, out every Friday, has a current circulation of 2,994 and a cover price of 77p.

The Argyllshire Advertiser and Campbeltown Courier are part of Wyvex Media Ltd. The publisher, whose head office is based in Oban, operates four weekly newspapers in the west of Scotland, nine magazines, including Scottish Field, and a stream of websites.

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