PR to assist with the launch of a flagship store on Edinburgh's Princes Street is to be handled by a local agency.
Holyrood Partnership has been selected by Primark to handle its launch and pre-opening.
The Princes Street store, which offers 75,000 sq ft of retail space over five floors and is the sixth largest in the UK, will open its doors to the public on Saturday, December 10 at 9am.
Primark had previously employed Holyrood Partnership to manage the public consultation process during the planning application phase.
Says Raymond Notarangelo, director and co-founder of Holyrood Partnership: “It’s a great thrill to be working with Primark on such a landmark project.
“Edinburgh – and indeed Scotland – has been anticipating the arrival of the Primark store and we will be ensuring that excitement levels will build and build up to launch day.
“Our aim is to help make the Edinburgh Primark launch one of the company’s busiest openings on record.”
The flagship Edinburgh store is Primark’s 19th store in Scotland. Primark currently has 226 stores in the Ireland, the UK, Spain, the Netherlands, Portugal, Germany and Belgium.