Grayling Scotland leads PR Awards shortlist

GRAYLING Scotland has secured the most entries in the shortlist of an awards competition celebrating the best of PR in Scotland.

Over 60 companies and 112 entries feature across 23 categories in this year’s PRide awards being hosted by the Charted Institute of Public Relations (Scotland). And Grayling Scotland has ten nominations withWeber Shandwick Scotland and VisitScotland following, with seven nominations apiece.

In a CIPR media station, Laura Sutherland, chair of the CIPR Scotland Group, is quoted, as saying: “This year, we are particularly pleased to see a number of new entrants on the shortlist. It’s always encouraging to know that we continue to develop the awards and whom it attracts. The diversity in the type of campaigns is testament to the strength and depth of the public relations sector in Scotland.”

The winners will be announced at an awards dinner taking place on Thursday December  6 at the Edinburgh Corn Exchange.

Said  Grayling’s director for Scotland, Billy Partridge: “We’re delighted to have been nominated across so many different categories and for such a wide number of clients. It underlines the quality that we demand from ourselves and our clients expect.

“In addition, it’s good to see both the public relations and public affairs businesses getting recognition as we work together as a very close team and we are looking forward to the final event in December already.”

The shortlist reads:

Corporate and Business Communications

• The Ecebs Smart Audit – Grayling / Ecebs

• Oil & Gas: Rising Fortunes – Grayling / Lloyds Bank Corporate Markets

• The Winning Years – VisitScotland

• Weaving Corporate Magic – Weber Shandwick Scotland

• How a PR strategy launched and positioned a company as ‘Packaging Company of the Year’ in just eleven months – Denvir Marketing

Not-for-Profit

• St Andrew’s First Aid Caped CrusAiders – CM Porter Novelli

• Panda Breeding Season – How Edinburgh Zoo got the world following the ‘will they won’t they story’ of two giant pandas – Royal Zoological Society of Scotland

• Prostate Cancer Awareness Month 2012 – Prostate Cancer UK

• No Room at the Inn for Scotland’s Homeless Children – Shelter Scotland

• Bikeability Scotland – Call for volunteers – Smarts

• Deer oh Deer – Venison Ice Cream – Whatever Next? – Tricker PR

Internal Communications

• Intouch with Social Work – Fife Council, Communications

• Celebrating Helpful Banking Heroes – RBS

• RBS Connections – RBS Communications

• Becoming a Great Place to Work – Scottish Enterprise

• Raising our ambition – Scottish Government

• TREADlightly Campaign – Scottish Borders Council Environmental Awareness Project Team

Community Relations

• Keeping North Lanarkshire moving – Amey

• My Marriage, My Prison – Consolidated PR

• The Big Lunch Scotland 2012 – The Eden Project

• Phase 1 consultation Edinburgh Glasgow Improvement Project (EGIP) – Grayling / Network Rail

• Scotland’s emergency services: Get Autism Alert – National Autistic Society (NAS) Scotland

Public Sector

• The Gift Of Life – Consolidated PR

• An Independent GTC Scotland – The General Teaching Council for Scotland

• Standing together against homophobia – NHS Greater Glasgow and Clyde

• Driving growth in Scotland’s renewables sector – Scottish Enterprise

• ‘Apply Now’ campaign – Student Loans Company

• Resilience – Ready For Winter – Stripe Communications & Scottish Government

Best Campaign £10,000 and Under

• Women Offenders – Consolidated PR

• The Ecebs Smart Audit – Grayling / Ecebs

• Oil & Gas: Rising Fortunes – Grayling / Lloyds Bank corporate markets

• The Summer Hub – Grayling / Union Square

• Waitrose: winning minds… then hearts – Pagoda Public Relations

• Scottish Baby and Toddler Show – QD Events

Best Sporting Campaign (new category)

• U.S. Kids Golf European Championships- Junior Golf Tees Off In the Media – Holyrood Partnership

• The Scottish Communities League Cup – promoting Respect, Responsibility and Tolerance through football – Scottish Government PR and international marketing

• International Children’s Games – North and South Lanarkshire Councils

• Aberdeen Asset Management Universities Boat Race – Aberdeen Asset Management and Tricker PR

Healthcare (new category)

• Hands-only CPR – British Heart Foundation Scotland

• Informed about Dementia – NHS Education for Scotland, Alzheimer Scotland, Scottish Social Services Council, Scottish Government

• Gleam – Embrace! – NHS Ayrshire & Arran

• Alcohol Behaviour Change 2011/12 – Stripe Communications & Scottish Government

Consumer Relations

• Driven to Success – 3×1 Public Relations

• Garner’s – PR in a Pickle – 3×1 Public Relations

• The Grouse Trail – The Big Partnership & The Edrington Group

• Welcome to Scotland App Launch – CM Porter Novelli

• Nairn’s Oatcakes: Naturally Energising – Stripe Communications

Best use of Media Relations

• The Gift Of LIfe – Consolidated PR

• Women Offenders – Consolidated PR

• Snake Seeks Ladder – Grayling / Pelamis

• Deer oh Deer – Venison Ice Cream – Whatever Next? – Tricker PR

• Eats, shoots and arrives. Giant pandas come to Scotland. – Weber Shandwick Scotland

• Half A Billion Can’t Believe It’s Deep Fried Butter! – The PR Company

Integrated Communications

• The Famous Grouse, 30 years at number 1 – The Big Partnership & The Edrington Group

• Local carers for local kids – Midlothian Council

• Christmas Is Our Time – Royal Mail

• VisitScotland – Surprise Yourself – VisitScotland

• Stars of Service – Wave PR / East Kilbride Shopping Centre

• Robert Burns – Matthews Marketing

Best Use of Social Media

• The Summer Hub – Grayling / Union Square

• SBC Election Gets Social – Scottish Borders Council

• Best Use Of Social Media – Student Loans Company

• Bikeability Scotland – Call for volunteers – Smarts

• Year of Creative Scotland Photo Competition – VisitScotland

External Publication

• Healthwise – NHS Ayrshire & Arran

• Communications connecting communities – Scottish Borders Council

• SYHA Hostelling Scotland: Scottish Hosteller Magazine – SYHA Hostelling Scotland

• Escape, First Great Western – Think

• Scotland’s Stellar Spectacular: A Guide to the UK’s first Dark Sky Park – VisitScotland

• Significant Event Analysis – To err is human … – Weber Shandwick / NHS Education for Scotland

• MODH Magazine – Weber Shandwick Scotland

Internal Publication

• Abacus – Audit Scotland

• Talk Newspaper – West Dunbartonshire Council

Best Digital Campaign

• Garner’s – PR in a Pickle – 3×1 Public Relations

• International Children’s Games – North and South Lanarkshire Councils

• Scotland The World Over – Stripe Communications & Scottish Government

Best Event

• Oil Careers – Traffic Lights Party OTC 2012 – Fifth Ring

• The Scottish Communities League Cup Trophy Tour – promoting Respect, Responsibility and Tolerance in Scotland’s communities – Scottish Government PR and international marketing

• The Brave Express – VisitScotland

• Stars of Service – Wave PR / East Kilbride Shopping Centre

• Eats, shoots and arrives. Giant pandas come to Scotland. – Weber Shandwick Scotland

• Tesco Taste NI: Northern Ireland’s biggest and best consumer food and drink event – Denvir Marketing

• A Braw Burns Birthday 2012 – Matthews Marketing

Outstanding Young Communicator

• Jo-Anne Hamilton – Action for Children

• Kimberly Gallacher – 3×1 Public Relations

• Jennifer Butler, Senior Account Manager – Weber Shandwick Scotland

• Leona Minellas – Bread PR

• Heather Macpherson – Matthews Marketing

• James Fox – VisitScotland

Outstanding Small Consultancy

• Frasermedia Ltd – Frasermedia Ltd

• Give us a Wave – Wave PR

Outstanding In-House Public Relations Team

• Scottish Enterprise – Scottish Enterprise

• Big ambitions – Building Scotland’s reputation – Scottish Government PR and international marketing

• The Scottish SPCA: Success Through Outstanding Public Relations – Scottish SPCA

• VisitScotland – The Winning Years – A Winning Team – VisitScotland

Outstanding Public Relations Consultancy

• Building the 3×1 Brand – 3×1 Public Relations

• Bread PR: generating fresh advantage – Bread PR

• Grayling Scotland – Grayling Scotland

• Stripe Communications – Stripe Communications

• Engaging Always – Weber Shandwick Scotland

Public Affairs

• Shaping Our Future: A Strategy for Older People – Grayling / Bield, Hanover (Scotland) and Trust Housing Associations

• Going for Gold with Scotland’s First Commercial Gold Mine – Orbit Communications

• Reversing the decline of Foreign Language Assistants in Scotland – Orbit Communications

• Waitrose: winning minds… then hearts – Pagoda Public Relations

Corporate Responsibility

• Aberdeen Asset Management Universities Boat Race – Aberdeen Asset Management and Tricker PR

• Aberdeen Asset Management Scottish Traditional Boat Festival – Aberdeen Asset Management and Tricker PR

 Scottish Public Sector Team of the Year

• Communications – In it together – Scottish Borders Council

• The Smarter Team – Scottish Government

• Small country, big ambitions – realising Scotland’s potential – Scottish Government PR and international marketing

• Scottish Public Sector Team Of The Year – Student Loans Company

• South Lanarkshire’s Corporate Communications Team – South Lanarkshire Council

• Corporate Communications Team – West Dunbartonshire Council

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