A NEW telly advert is being screened tonight for a Scots property website.
s1homes.com says it is ‘Scotland’s biggest property site’, and the advert has been developed by Edinburgh-based creative agency, the Leith Agency and produced by Greenroom Films, also based in the capital.
It will run on STV and Channel 4 and will be supported by – says S1 – “significant digital and press activity”.
In a media statement, Wendy Pauley, s1 marketing director, is quoted, as saying: “The brief was to develop an ad which would stand out against other property ads and prompt a reaction among the audience, which would ultimately lead to more enquiries for our agents. We think we’ve achieved this with our ‘Good Looking’ campaign and it’s great to have injected a bit of humour back into the s1homes brand.”
Brian Coane, partner at the Leith Agency, is further quoted, as saying: “The idea behind the ‘Good Looking’ campaign is simple. Some things are just plain ‘bad looking’ but looking for a place to buy or rent on s1homes is easy. So the advertising makes a light-hearted comparison to get the message across.”