The Story Behind: Hot Rum Cow magazine

EVER wondered the story behind a particular tale, or image or design?

Among the recent magazine launches to have taken place in Scotland, few have generated as much intrigue when Edinburgh-based publishing agency, White Light Media, last year unveiled Hot Rum Cow, a lavishly-designed magazine, all about booze.

Priced at £5 and distributed primarily through London, it was something of a departure for a business best known for creating print and online magazines for banks, universities and businesses on its own doorstep.

Eric Campbell is the creative director at White Light Media. With the company for five years, he worked at The Scotsman, the Sydney Morning Herald, in Australia, and The Age, in Melbourne, also Australia. Before joining White Light Media, he was a freelance magazine designer.

Behind the Hot Rum Cow look, he answers the questions…

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