Mark Gorman: Whiff of desperation in advertising reports?

NOW that the retailers have largely posted their tails of woe, some terminally, it’s the turn of the marketers and marketing observers to take centre stage.

In the last week, I’ve seen no fewer than three reports on the state of the advertising (and marketing) economy as we stumble into 2013. All attempt, however unconvincingly, to put a brave face on the next 12 months.

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