Five nominations for Story in marketing awards

AN Edinburgh-based communications agency has received five nominations in marketing awards run by The Drum media and marketing magazine.

Story is a contender in five categories in the UK-wide awards, which also sees fellow Scots entries, The Royal Bank of Scotland, Fifth Ring, Unique Events, ScotRail, the Scottish Government, the Leith Agency, Blonde Stripe and Material Marketing also shortlisted.

The five categories are: New Product / Service Launch Strategy of the Year, Customer Insight Strategy of the Year, Global Brand Strategy of the Year, Digital Strategy of the Year – Consumer, and Brand Development/ Extension Strategy of the Year.

Glasgow-headquarted The Drum is staging the awards ceremony on May 9.

The shortlist reads:

Marketing Services Company of the Year

Carat UK

Grapple

iD Experiential

MEC

Omobono

PH Creative

Stickyeyes

Ve Interactive

Brand of the Year

HM Government Partners (No.10, Foreign & Commonwealth Office UK)

Samsung UK

Marketer of the Year

Andrew Garrihy, Samsung

Paul Higgins, TalkTalk Business

Sarah Mayall, The Royal Bank of Scotland

Rising Star of the Year

Alex Webb, Fifth Ring

Heather Swales, IAS b2b Marketing

Kirsty Simpson, BT

Sean Meehan, Cab Studios

New Product / Service Launch Strategy of the Year

Client: BBC - Company: Aerian Studios - Title: Aerian Studios – BBC Domesday Touchtable project

Company: FastJet - Title: FastJet

Client: Douwe Egberts - Company: Frank PR - Title: Douwe Egberts The Flavour Collective

Client: Guerilla Communications - Title: En-Gage Product Launch

Client: LOVEFILM - Company: MBA - Title: Launching LOVEFiLM Instant

Client: McCain - Company: PHD - Title: Success smells like a baked potato

Client: Samsung Mobile - Company: Rebel - Title: Be a Great Creator

Client: The Glenmorangie Company - Company: Story - Title: Ardbeg Galileo

Customer Insight Strategy of the Year

Client: UKAR (UK Asset Resolution) - Company: BJL Group - Title: Supporting customers through a deeper understanding

Client: Telefónica UK Limited - Company: Blue Chip Marketing - Title: O2 Star Trader

Client: The Scottish Government – Company: Story - Title: Greener Scotland Segmentation

Client: Danone Baby Nutrition - Company: Tribe Communications - Title: Mums at Heart

Company: Thinkbox - Title: A marketing problem with a research solution: ‘Screen Life: the view from the sofa’

Design Strategy of the Year

Company: Berwin Leighton Paisner - Title: No other law firm communicates this way

Client: Wellness Foods - Company: BrandOpus - Title: Buckwud

Client: Vauxhall Fleet - Company: Graymatter - Title: Discover

Client: FastJet - Company: The Agency of Someone - Title: FastJet

Long Term Marketing Strategy

Client: Department of Health, Change4Life - Company: 23red - Title: Department of Health, Change4Life Partnership Marketing

Client: GSK/Ribena - Company: Brass - Title: Ribena Total Digital

Client: PetSafe International - Company: Clock Creative Title: To be the Most Trusted Experts in Pet Care

Client: Technip - Company: Fifth Ring - Title: Taking ‘take it further’ further

Client: LV= - Company: Designate - Title: LV= The Power of Love

Client: TalkTalk Business - Company: IAS b2b Marketing - Title: Three-year marketing transformation project

Client: Dennis Publishing - Company: Magnetise Group - Title: Magnetise ‘Leads the Way’ for Dennis Publishing Subscription Acquisitions

Social Media Strategy of the Year

Client: Nokia - Company: 1000heads - Title: Nokia Connects Advocacy Programme

Client: SCA – Bodyform - Company: Carat UK - Title: Bodyform Responds: The Truth

Client: Capcom - Company: Crush - Title: Resident Evil 6 – Social Media campaign

Client: Nikon - Company: Doner - Title: Doner Nikon Advent Calendar

Client: The Milk Marketing Forum - Company: Kindred - Title: The ‘make mine Milk’ campaign

Client: Paramount Home Media - Company: Powster - Title: Indiana Jones: The Complete Adventures – Social Campaign.

Client: Tata Global Beverages - Company: Starcom MediaVest Group - Title: Tetley Rainforest Alliance

Client: KETTLE Chips - Company: Unique Digital - Title: KETTLE Tortillas Mix a Dip on Facebook

Client: EventScotland and ETAG - Company: Unique Events ltd - Title: Edinburgh’s Hogmanay – #Blogmanay

Client: Cussons Mum & Me - Company: Weber Shandwick - Title: Cussons Mum & Me – Motherhood Understood

Advertising Strategy of the Year

Client: Mercedes - Company: AMVBBDO - Title: Escape the Map

Client: AOL - Company: AOL/ Gravity Road - Title: Conversations Start Here

Client: STIHL - Company: BWP Group - Title: STIHL & VIKING 2012 consumer campaigns

Client: LV= - Company: Designate - Title: Figures

Client: Blackburn College - Company: MEC - Title: Blackburn College Ucreate Campaign

Global Brand Strategy of the Year

Client: The PHOENIX Group - Company: Guerilla Communications - Title: BENU brand strategy

Client: Climate KIC - Company: IAS b2b Marketing - Title: Climate KIC. The Business of Change

Client: The Glenmorangie Company - Company: Story - Title: Ardbeg Malt Whisky: Ardbeg Day – The Islay-limipics

Digital Strategy of the Year – Consumer

Client: AOL - Company: AOL / Gravity Road - Title: Conversations Start Here

Client: Fortnum & Mason plc - Company: Bell Pottinger Wired - Title: Fortnum & Mason – digitising a 300 year old brand

Company: Dyno Rod - Title: Digital – Drive to Online

Client: Fox - Company: iProspect - Title: FOX Rise of the Planet of the Apes

Client: Mini - Company: iProspect -Title: Pioneering Lead Gen in Automotive

Client: BrandAlley - Company: iProspect - Title: Using Data to Supercharge Website Registrations

Company: Linn - Title: Advent (Digital Advent Calendar promotion – December 2012)

Client: Kylie - Company: Parlophone - Title: Kylie – K25

Client: The Scottish Government - Company: Story and the Scottish Government - Title: Putting the ‘you’ in ‘how many units’

Client: The British Council - Company: Origin - Title: Learn The Words

Client: The Farjo Medical Centre - Company: Peppermint PR - Title: #LiveTransplant

Client: Burton’s Biscuit Company - Company: UM London - Title: Wagon Wheels Out of This World

Digital Strategy of the Year – Non Consumer

Client: BLP / Design UK / Curious London / Brandcast - Company: Berwin Leighton Paisner - Title: Winning the war for talent

Client: Trellebourg - Company: IAS b2b Marketing - Title: Make Certain

Client: British Gas - Company: iProspect - Title: Optimising online to transform offline

Customer Reward Strategy of the Year

Company: GAME - Title: GAME Customer Reward Scheme entry

Company: ScotRail - Title: ScotRail’s GlobeTrotter rewards app

PR Strategy of the Year

Client: Microsoft Internet Explorer - Company: 3 Monkeys Communications - Title: Brandon Generator

Client: Morrisons - Company: 3 Monkeys Communications - Title: Morrisons Savers Summer

Company: British Airways - Title: British Airways official airline partner of the London 2012 Olympic and Paralympic Games

Client: Bodyform - Company: Carat UK - Title: Bodyform Responds: The Truth

Client: MORE TH>N - Company: Cow - Title: MORE TH>N Pet Campaign

Client: The Milk Marketing Forum - Company: Kindred - Title: The ‘make mine Milk’ campaign

Client: Ella’s Kitchen - Company: Mischief PR - Title: Ella’s Kitchen Big Tastes for Tiny Taste buds

Company: NHS Blood and Transplant - Title: The Perfect Storm [Olympic Campaign]

Client: The Thames Diamond Jubilee Foundation - Company: Pagefield - Title: The Thames Diamond Jubilee Pageant & Diamond Jubilee Festival at Battersea Park

Event or Experiential Strategy of the Year

Company: BT - Title: BT River of Music

Client: IKEA - Company: BWP Group - Title: IKEA 25th Birthday Celebrations

Company: Jam - Title: Fast and Fun

Company: JUST EAT - Title: JUST EAT and the Don’t Cook Party. The Battle For Corby

Client: Samsung Electronics UK - Title: London 2012 Olympic Torch Relay Presented by Samsung

Client: Cadbury, Mondalez Foods - Company: PrettyGreen Things Ltd - Title: Cadbury London 2012

Client: EE - Company: WRG Creative Communication - Title: EE Live

Sponsorship Strategy of the Year

Company: BT - Title: Bringing us all together for London 2012

Client: Samsung Electronics UK - Title: Samsung London 2012 Olympic Sponsorship

Company: Racing UK - Title: Ruby Walsh Brand Endorsement

Company: Tata Consultancy Services - Title: TCS Amsterdam Marathon: Running with business impact

Client: Coca-Cola GB - Company: VCCP Share - Title: Oasis sponsors Celebrity Juice

Cause Related Marketing Strategy of the Year

Client: Oxfam - Company: Code Computerlove - Title: Getting More People to do More to Fight Poverty

Client: Refuge - Company: Code Computerlove - Title: REFUGE SUPPORT A FRIEND CAMPAIGN

Company: Material Marketing & Communications - Title: EPIC 2012

Client: Climate KIC - Company: IAS b2b Marketing - Title: Climate KIC. The Business of Change

Direct and Promotional Strategy of the Year

Client: Arla-Cravendale - Company: CARAT UK - Title: Cravendale: Revolutionising the milk isle with Disneys Muppets

Company: CBS Outdoor - Title: Look for Longer

Client: Sterimar and Orajel (Church & Dwight) - Company: SMP - Title: The Academy

Client: Heineken UK - Company: Space - Title: Bulmers – The Bulmers Way

Media Planning and Buying Strategy

Client: British Heart Foundation - Company: PHD - Title: Heart attacks can happen on any street

Client: McCain - Company: PHD - Title: Success smells like a baked potato

Client: EMI - Company: Starcom MediaVest Group - Title: ‘Until Now’ Swedish House Mafia

Client: Burton’s Biscuit Company - Company: UM London - Title: Dodger No.1

Client: Royal Mail - Company: UM London - Title: Gold Medal Winner Stamps

Brand Development/ Extension Strategy of the Year

Client: Hall & Woodhouse - Company: BrandOpus - Title: Badger Hopping Hare

Client: Bauer Media / heat Magazine - Company: Engine Creative - Title: Introducing Augmented Reality to heat Magazine with the ‘heat Extra’ app

Client: Douwe Egberts - Company: Frank PR - Title: Douwe Egbert The Flavour Collective

Client: Allett Mowers - Company: Lesniak Swann - Title: Allett Domestic Brand

Company: Metro - Title: Metro Digital Editions

Client: Quartermile - Company: Story - Title: Quartermile Property Exhibition Event – Hong Kong and Singapore

Re-brand/ Re-launch Strategy of the Year

Client: Mercedes - Company: AMV BBDO - Title: Escape the Map

Client: Yorkshire Building Society - Company: BJL Group - Title: Built on Trust

Client: Pipers Crisp Co. - Company: BrandOpus - Title: Pipers Crisp Co.

Client: Stepchange Debt Charity - Company: Brass agency - Title: CCCS rebrand as Stepchange Debt Charity

Client: Betta Living - Company: Code Computerlove - Title: A Betta Brand Identity Delivers Best Ever Results

Company: JUST EAT - Title: Don’t Cook JUST EAT

Client: blinbox from Tesco - Company: Karmarama - Title: blinkbox to the rescue

Company: Tata Consultancy Services - Title: From Indian Top 10 to Global Big Four

Client: Keycamp - Company: The If Agency - Title: ‘This is the life’

Integrated Strategy of the Year

Client: CBS Outdoor - Company: 1000heads - Title: Look for Longer

Client: Yorkshire Building Society - Company: BJL Group - Title: Built on Trust

Client: Danepak - Company: Bray Leino - Title: Danepak, Mornings Made Better

Client: FOSTERING SOLUTIONS - Company: Clock Creative - Title: MAKE A LIFE CHANGE

Client: Vauxhall Fleet - Company: Graymatter - Title: Discover

Client: The Milk Marketing Forum - Company: Kindred - Title: The ‘make mine Milk’ campaign

Client: Atos - Company: IAS b2b Marketing - Title: Atos London 2012 Olympic Games Campaign

Client: AG Barr - Company: PHD, Leith, Blonde and Stripe - Title: IRN-BRU Gets You Through

Client: Manchester Arndale - Company: Refinery - Title: A Record Breaking Year for Manchester Arndale