Almost 450,000 people estimated to read The Scotsman’s print edition at least once per month, say new figures

FOR all the gloom that generally surrounds their sales, newspapers still command huge audiences, with – for example – almost 450,000 people estimated to have read The Scotsman’s print edition at least once during an average month last year.

According to the National Readership Survey – which is now asking people their readership habits re print and online – The Scotsman had an estimated 447,000 people reading at least one copy of the paper’s print edition during an average month last year.

Adds the NRS, a further 533,00o people are estimated to have read its website only at least once per month.

The figures were released this morning and because they have been compiled using a new measuting system, there are no figures available to provide a valid year-on-year comparison.

Read more, here, in our Daily Features section.