Frankly, Spike was stunned. There’s a technology available in Edinburgh that tracks where one’s eyes are drawn to when looking at an image, including a website on a computer screen.
Spike saw it in action at the launch party last night of the Scottish branch of a company called Bunnyfoot.
A newcomer to allmediascotland – Helen from Heriot-Watt – was placed in front of the computer screen and shown the site’s home page. After she had finished, her ‘eye journey’ was played back: it comprised a series of blue dots across the screen, some bigger than others to signify longer viewing.
Get 100 people looking at allmediascotland.com and a very sophisticated picture of what its visual strengths and weaknesses are would emerge.
Helen’s visit to allmediascotland.com had it scoring not too badly. It seems pretty logical to the first-time visitor. But it’s not perfect, so expect to see a small change or two over the next wee while.
And the name, ‘Bunnyfoot’, which is headquartered in Oxford? Something to do with the founder’s young daughter and a description of the family’s cat.
P.S. The Friday Noticeboard, launched just over a month ago, is aimed squarely at the Scotland’s PR and marketing communities, who have news snippets to share, including details of commissions won and people on the move, which might make for useful conversation starters in the pub later on. Send in your brief news now, to firstname.lastname@example.org