Efforts to add to Edinburgh’s profile as place to visit, invest and live have taken a step forward, following the appointment of a local communications agency, to conduct a marketing strategy for the city.
Leithal Thinking – a division of the Leith Agency – have been appointed by the new Destination Edinburgh Marketing Alliance project, being led by the City of Edinburgh Council, involving various public and private sector partners, and which will be fully operational from April next year.
Leithal Thinking have recently been working with the likes of Standard Life Bank, AEGON and with the Scottish Government on a review of ‘Scotland is the Place’, which is examining the international positioning of Scotland.
Says Councillor Tom Buchanan, economic development convenor at the City of Edinburgh Council: “Cities around the world are all competing for new businesses, talented workers, future entrepreneurs and tourists. Edinburgh has historically been very economically successful and is one of Europe’s top tourist destinations, but we cannot be complacent.
“In this current economic climate, it is ever more important that Edinburgh conveys a strong, confident and clear message about our very special qualities. We have a skilled workforce, an unmatched quality of life, research centres of excellence, world-class education and the world’s best festivals.
“The work by Leithal Thinking will help us shape the message we want to project around the world, to ensure that the new Marketing Alliance is successful in attracting more people to live, invest, visit and study here. Leithal Thinking are enthusiastic, focused and knowledgeable and will be a huge asset.”
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