Stewart Weir: Darts in the Olympics? A PR flight of fancy?

DARTS would not be my normal starting point (apologies for the first unintentional pun of 2013, and it won’t be the last) for this look at sport and the media.

However, it is difficult to ignore a sport that can boast Royalty; actor, Stephen Fry; action man and former cricketer, Andrew Flintoff; and rugby World Cup-winning coach, Sir Clive Woodward, among its long list of supporters.

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