The Scottish radio stations owned by Bauer Media are hoping to emerge victorious this evening at awards being handed out by the UK-wide Radio Academy.
The awards recognise the best promotions and marketing initiatives in UK radio.
And Bauer Media's Radio Clyde and Radio Forth – along with sister stations, Moray Firth Radio, Tay, West Sound and Radio Borders – are one of four nominees chasing the title of 'Best Local/Regional On-air Promotion'.
The promotion was for a campaign on behalf of the Scottish National Blood Transfusion Service.
The shortlist for this evening reads:
BEST LOCAL/REGIONAL ON-AIR PROMOTION
BBC Radio Wales – Rhod Gilbert Podcast
Kiss 100/Magic 105.4 – Royal Mail
Heart Bristol 96.3FM – Radio in Schools ‘The Weather Kid’
Forth 1/Clyde 1/MFR/Tay FM/Northsound 1/Radio Borders/West FM – SNBTS ‘New Donor Challenge’
BEST NATIONAL ON-AIR PROMOTION
BBC Radio 1, 2, 4, 5 Live & UK Commercial Radio – DAB
Absolute Radio – Benjamin Button
Real Radio North East/North West/Yorkshire – Real Radio Kids out for Summer with Change4Life
BBC Radio 1 – The Big Red Nose Climb
BEST ON-AIR SPONSORSHIP
Kiss 100/Heat Radio/Kerrang/Q Radio – Orange
Absolute Radio – Guitar Hero Sponsorship of One Last Dream
Red Dragon FM – Kam & Sally at Breakfast with Welsh Brew Tea
talkSPORT – The Damned United
BEST ON-AIR IMAGING
Real Radio Network – Real Radio Station Imaging
BBC Radio 1 – Station Sound BBC Radio 1
Absolute Radio – Absolute Radio
Oxfordshire's 106 JACKfm – 106 JACKfm's Station Imaging
BEST LOCAL OR REGIONAL MARKETING CAMPAIGN
Radio City 96.7 – Makes Your Day
Trent FM – Twiggy & Emma Launch
97.2 Beacon Radio – Bostin' Black Country Awards
BEST NATIONAL STATION OR NETWORK MARKETING CAMPAIGN
BBC Radio 2 – Terry Wogan ‘Wake up to Wogan’
BBC Radio 3 – ‘Purcell – Composer of the Year’
BEST USE OF ONLINE FOR MARKETING A STATION OR NETWORK
Absolute Radio – The Rock Off
Radio City 96.7 – Rossie Fights Back
Absolute Radio – The Absolute Radio iAmp
97.2 Beacon Radio – Bostin' Black Country Awards
BEST RADIO STATION EVENT
Key 103 – Key 103’s Down Your Street
Magic 105.4/Big City Network – WWF Earth Hour
97.2 Beacon Radio – Bostin' Black Country Awards
Real Radio 100 – 102 FM – Kids Out For Summer with Change4Life
BEST ‘STREET’ MARKETING CAMPAIGN
BBC 1Xtra – The Trevor Nelson Skank
Trent FM – Christmas Credit Crunch Parking
Heart 106 – Heart 106 @ Nottingham Riviera
BEST CROSS-MEDIA PROMOTION OR CAMPAIGN
BBC World Service – Save Our Sounds
Absolute Radio – 500 Days of Summer
Classic FM – Sky
Kiss 100/Heat Radio/Kerrang/Q Radio – Orange
